Clippings.com, the Pinterest-style architectural and interior design scrapbook service I wrote about in February, has launched a company profiles service (and has a new logo). This new marketing channel will allow firms to use their design portfolio to connect them with potential clients and find new work. I received an email outlining four ways Clippings …
Tag Archive: Asite
Jan 27 2011
PR can also mean “protecting reputation”
More than once when I was heading PR at construction software developer BIW Technologies, I had to assert the company’s position in the face of misleading claims by competitors, but the process was sometimes very slow. We were reacting to printed claims in trade magazines, and had to react by writing letters to the publications’ editors …
Jan 25 2011
Did the Be2Awards bypass most AEC PR and marketing people?
About two weeks ago (see Announcing the Be2Awards 2011), I launched the website for what we believe are the world’s first social media awards for “The built environment” (ie: architecture, engineering, construction, facilities management, property, etc). Nominations began to trickle in, and as Friday’s deadline approached there was a final flood, and I have just …
Sep 17 2010
Best use of Social Media?
Last November I wrote about the Construction Computing Awards 2009, and suggested five reasons why we didn’t yet have an award for best use of Web 2.0 in construction. Well, it’s now a whole ten months later, the shortlists for the 2010 awards have just been announced, online voting has begun, and – I must …
Oct 30 2009
Schneider Electric builds climate change community
I have just been looking at the website of Schneider Electric, a Danish French manufacturer of electrical equipment, including building management systems and whole host of other products. It wasn’t the main corporate website, but a community website, ActiveBE.com. I have looked at a couple of businesses in the architectural, engineering and construction (AEC) industry …
Sep 22 2009
Asite community: the first 100 days
[This is an expanded version of a post from my AEC technology blog ExtranetEvolution.com] Earlier this summer, I wrote about London-based construction collaboration technology vendor Asite‘s revamped website and its new social media features (see also ‘Extranet’ vendors getting social?). Three months later, I had a quick look to see how the Asite community has …
Jul 27 2009
‘Extranet’ vendors getting social?
As some readers will know, I spent much of the past ten years working in the ‘extranet’ or ‘construction collaboration technologies’ market, and I maintain a continued interest in that sector (including a blog about it). Occasionally, that interest also crosses over into PR, marketing and social media – as it did when I looked …
Jun 22 2009
Asite launches online community
About a year ago, at the SIIA OnDemand Europe conference, Tony Ryan, CEO of UK-based construction collaboration technology vendor Asite, said the company would shortly be launching a whole new website concept, building on web 2.0 (“Sales and Marketing 2.0,” he called it). I mentioned it soon after in my ExtranetEvolution blog, but didn’t anticipate …
