For the second year running, I spoke yesterday at a Workplace Trends “social media for business” conference, hopefully helping people who work in construction and property-related businesses understand a bit more about B2B use of new media. Last year, I talked about Twitter; this year, I talked about ‘Blogging for business’. The business of blogging …
Tag: B2B
May 03 2013
Content marketing, SEO and an expert wiki (again)
In a recent guest post (Two elements of BIM for manufacturers), I talked about the creation of BIM objects and about how content marketing could help construction product manufacturers and suppliers reach specifiers. Content marketing – according to its trade association, the CMA – is defined as: … the discipline of creating quality branded editorial content across all media channels and …
Feb 15 2011
Looking back on Be2Awards 2011
Amid five days of frantic social media activity across London during Social Media Week, the combined Be2Awards and @ConstrucTALKs event on Wednesday 9 February was always going to be my highlight (I was the event organiser after all!). Despite some palpitations the week before when registrations for the event were still on the low side, …
Nov 05 2010
Professional services firms and social media
A few weeks ago, at a Social Media summer event (on using Facebook for brand engagement) at the Chartered Institute of Public Relations, the differing levels of social media adoption in different market sectors was discussed. Initially, the debate focused on the differences – if any – between business-to-consumer (B2C) and business-to- business (B2B) approaches …
May 25 2010
Can staff criticise the boss?
A blog post on Friday from eConsultancy ‘s Graham Charlton, One in five employees uses social media to criticise the boss, caught my attention. It quoted research by MyJobGroup who surveyed 1,000 UK employees, revealing that one in five would “take a pop at their boss”. It seems that most employees (70%) were unaware of …
May 17 2010
Are property people more ‘social’ then construction people?
Preparing a talk for the South London Society of Architects last week, I updated some slides from a previous presentation covering online communities for the architecture, engineering, construction (AEC) and property sectors. I had a quick look at the the number of members of some of the groups, and noticed that the property groupings on …
Apr 28 2010
Construction Enquirer misses Twitter trick
A new UK-based Construction Enquirer e-newsletter service started today. Following last November’s demise of Contract Journal (see Goodbye, CJ), this new venture is managed by two former print journalists, Aaron Morby and Grant Prior, and in a construction market where the two surviving mainstream titles, Construction News and Building magazine, have both imposed paywalls, it provides …
Oct 23 2009
Looking forward to Media140
I’m due to attend the latest Media140 conference in London on Monday (26 October), hoping to learn more about the rapidly changing world of customer engagement with social media, and being promised “warts and all” stories directly from brands like EasyJet and Innocent drinks. I think B2B PR and marketing people have learned a lot …
