Tag Archive: B2Bhuddle

May 03 2013

Content marketing, SEO and an expert wiki (again)

In a recent guest post (Two elements of BIM for manufacturers), I talked about the creation of BIM objects and about how content marketing could help construction product manufacturers and suppliers reach specifiers. Content marketing – according to its trade association, the CMA – is defined as: … the discipline of creating quality branded editorial content across all media channels and …

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