Tag: Belinda

Dec 18 2009

Ban social media, lose the marketing war, lose staff

Yesterday I came across a great post: Why multinationals are losing the marketing war, by Chris Rand who asserts: the biggest barrier to engaging with customers and prospects online remains the corporate IT environment. He says too many companies block access to tools like Facebook and Twitter just as they used to restrict access to …

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Jul 28 2009

Top 10 Web 2.0 adoption issues for AEC organisations

In a fascinating post yesterday, Ten top issues in adopting enterprise social computing, ZDNet’s Enterprise Web 2.0 blogger Dion Hinchcliffe has been reviewing some of the reasons why businesses have yet to fully embrace social media. This followed a recent report that showed a positive correlation between social media engagement and corporate financial performance, but …

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May 06 2009

Should AEC organisations build online communities?

As noted in a previous post, I have been reviewing my own experiences and thinking about why architecture, engineering and construction (AEC) organisations might want to build an online community. (And having written three previous posts each suggesting 13 things to think about before AEC organisations invest time and effort in blogging, Twitter, and Facebook, …

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Apr 16 2009

Should AEC businesses use Facebook?

Until the recent explosion of interest in Twitter, much of the popular interest in social media as a communication tool was focused on social networking sites such as Facebook (I was going to talk about other providers such as Bebo and MySpace too, but Facebook appears to be becoming increasingly dominant). 200+ million users Facebook …

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Apr 07 2009

Why I didn’t follow you on Twitter

Since my post Should every business Twitter?, I have had an email and a Tweet from people asking who they could follow on Twitter. In my experience, it is almost easier to explain why I don’t follow some people (NB: these are in no particular order): I don’t auto-follow. – It’s no good following me …

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Mar 23 2009

Should every business Twitter?

I have been monitoring the use of micro-blogging tool Twitter as a B2B communication tool for the past year or so. Popular take-up has exploded – up 1689% says the BBC. While there has also been a corresponding increase in the number of sniffy comments about Twitter (“full of egocentric bores … useless fools … …

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Mar 18 2009

Should every business have a blog?

I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should have a blog”. Thirteen things to think about I have some sympathy with his view …

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