Tag Archive: BIW

May 10 2011

Entrepreneurs and social media

Last week I spoke at an evening meeting of the Cass Entrepreneurs Network (an alumni group of Cass Business school at London’s City University) on entrepreneurs, PR and social media. The event, hosted at the CIPR’s headquarters in Russell Square, attracted a mixture of Cass and CIPR people, and, judging from their answers to my initial …

Continue reading »

Jan 27 2011

PR can also mean “protecting reputation”

More than once when I was heading PR at construction software developer BIW Technologies, I had to assert the company’s position in the face of misleading claims by competitors, but the process was sometimes very slow. We were reacting to printed claims in trade magazines, and had to react by writing letters to the publications’ editors …

Continue reading »

Oct 11 2010

Corporate social responsibility, facilities management, Web 2.0 … and bikes

When working as an in-house PR professional, I regularly used to commute to work in central London on my bike. Now I work for myself, this pleasure is denied me, but I often have to travel into town to visit clients’ offices for meetings or meet up with contacts at convenient locations like the Building …

Continue reading »

Sep 17 2010

Best use of Social Media?

Last November I wrote about the Construction Computing Awards 2009, and suggested five reasons why we didn’t yet have an award for best use of Web 2.0 in construction. Well, it’s now a whole ten months later, the shortlists for the 2010 awards have just been announced, online voting has begun, and – I must …

Continue reading »

Jul 27 2009

‘Extranet’ vendors getting social?

As some readers will know, I spent much of the past ten years working in the ‘extranet’ or ‘construction collaboration technologies’ market, and I maintain a continued interest in that sector (including a blog about it). Occasionally, that interest also crosses over into PR, marketing and social media – as it did when I looked …

Continue reading »

Jun 18 2009

Ten things to manage in a recession: 8 – (e)mail

This is the eighth in a series inspired by my friend Ross Sturley’s Ten Things to Cut in a Recession Before You Cut Your Marketing (presented in recent Construction News marketing e-newsletters and on his Chart Lane website). Number eight: “Cut mail” In Going postal, Ross turns his attention on the monetary and environmental waste …

Continue reading »

Mar 26 2009

Ten things to manage in a recession: 5 – cut power

This is the fifth in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number five: “Cut power” Ross makes the fairly simple plea: turn stuff off. Faced with escalating electricity …

Continue reading »

Mar 11 2009

Social networks boost productivity

For many Generation X managers, work and socialising are two distinctly separate notions, and they therefore often seek to limit employees’ socialising so that they can “get on and do real work”. But what if that real work could actually be improved by socialising? What if social networking actually helped you work better? In late …

Continue reading »

Feb 14 2009

Blog as self or company?

After my presentation at the CIMCIG event on Wednesday, I was asked if people in the social media world would welcome someone writing from a corporate perspective. Drawing on my own experience of corporate blogging, I emphasised that social media was really about people having conversations online. As such, it made sense to make sure …

Continue reading »

Feb 09 2009

CIMCIG

I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide to recession, and I will be speaking about “Online: The rise and rise“: Many are …

Continue reading »

Older posts «

Fetch more items