Tag Archive: blog

Aug 20 2015

Desperate – and false – PR?

“I know, let’s invite some construction industry people and have a round-table discussion. We could use the conversation as the foundation for a white paper…. We could share the outputs with influential bloggers, issue a news release ….” Similar conversations probably happen more than most PR agencies or in-house teams would like to admit (I’ve …

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Feb 04 2015

Construction #hashtag campaigns

Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …

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Mar 21 2014

Share what makes you different

For the second year running, I spoke yesterday at a Workplace Trends “social media for business” conference, hopefully helping people who work in construction and property-related businesses understand a bit more about B2B use of new media. Last year, I talked about Twitter; this year, I talked about ‘Blogging for business’. The business of blogging …

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Mar 19 2013

SpecifiedBy.com launches, and doubles up its blogs

specifiedby-supplierdashboard

After my November 2012 blog post about SpecifiedBy, I did a follow-up interview with Darren Lester for my ExtranetEvolution tech blog in February, and have since had a closer look at the site following its Beta launch at Ecobuild in London earlier this month. It is, of course, still very early days, but the Beta …

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Oct 16 2012

Aggregate and engage = Aggregage

Professional Constructor Central

Last week I received an email from Nick Makansi of California, US-based Aggregage. The name combines “aggregate” and “engage”, which is what the company’s product does – it “creates online communities by aggregating the most engaging content from the best sources around a specific business segment.” Their latest community – Professional Constructor Central – was launched very recently and …

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Aug 14 2012

Announcing the Be2Awards 2012

Be2Awards

In January 2011 I wrote about the inaugural Be2awards: the world’s first awards for social media in the built environment (of which I am organiser). These are being held again, and remain distinctly social. Nominations for the BeAwards 2012 (which opened yesterday) are being crowd-sourced, and will be voted upon by the same crowd. The intention …

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Aug 02 2012

Estates Gazette closes community

EG Talking Property online community

Over the past three or four years, I have mentioned Estates Gazette‘s online community, Talking Property, a few times, usually comparing its membership numbers with those of rival Property Week‘s Ning-based network (post) and other real-estate communities. When I last made that comparison in February, the latter had 5,603 members, while EG’s had yet to …

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Jul 17 2012

Mel Starrs – memories

Mel Starrs (@Melstarrs) tragically collapsed and died at the weekend. I heard the news via a telephone call from Martin Brown this morning, and it was soon confirmed by an email from mutual friend Claire Walker – we had all worked with Mel at an event just two weeks ago. Mel was an associate director in the environmental consultancy …

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Jun 22 2012

Wikipedia 101: The basics

At the London office of the Chartered Institute of Public Relations yesterday, I did a talk on Wikipedia, as part of the CIPR’s Social Summer season. As previously described, the relationship between Wikipedia and PR has been a bit tense of late, and I was invited to do this presentation to help PRs understand a …

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May 21 2012

Crowd-source your next video?

Userfarm logo

With video increasingly powerful as a search engine optimisation weapon to drive traffic to websites and to create shareable content, more and more companies are including it in their corporate communications. However, particularly in business-to-business fields such as architecture, engineering and construction, the results, frankly, can often be fairly conservative and predictable (even more so …

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