Tag Archive: branding

Feb 15 2012

Off the cuff QR code

I have written several times before about QR (quick response) codes. I first used them on my business cards in 2010, and I “walk the talk” by including my contact details as a QR code on the final slide of my conference presentations – which sometimes means that people don’t even need my business card: …

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May 26 2011

Woobius makes marketing mobile

Since the emergence of the worldwide web as a communications medium in the mid-1990s, individuals and organisations have been able to use websites to showcase their products, projects or services portfolios. Almost inevitably, many early websites were little more than electronic brochures, with limited interactivity and few graphics – and those images tended to be …

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Sep 24 2009

Avoiding the ‘Glass Box’

Following my CIMCIG talk earlier this month (post), I have exchanged a couple of emails with fellow AEC social media enthusiast, Oona Webster, who works for Leicestershire-based Geosynthetics. She made the following point (reproduced with her permission): ‘The Glass Box’ If social media has the potential to extend a business’s marketing force to include every …

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