Since November 2012, I’ve been tracking the early development of construction product specification start-up SpecifiedBy, which CEO Darren Lester launched in private Beta mode at Ecobuild in March (in the meantime, he also launched a Twitter-based specification service, @SocialSpec). This week SpecifiedBy is being launched in public Beta mode. Edinburgh, UK-based SpecifiedBy aims to take …
Tag: CAD
Oct 27 2009
Creative crowdsourcing – a technique for AEC clients?
Creative crowdsourcing was discussed at yesterday’s Media140, where it was defined as: a process that expands the creative resources of an agency by utilising the creative capacity of thousands of other individuals to respond to a problem or challenge. The speakers, Nic Ray of Quirk and Noam Buchalter, manager of the Peperami campaign at Unilever, …
