Tag: Chris Rand

Ban social media, lose the marketing war, lose staff

Yesterday I came across a great post: Why multinationals are losing the marketing war, by Chris Rand who asserts: the biggest barrier to engaging with customers and prospects online remains the corporate IT environment. He says too many companies block access to tools like Facebook and Twitter just as they used to restrict access to …

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Should every business have a blog?

I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should have a blog”. Thirteen things to think about I have some sympathy with his view …

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