Tag Archive: CIMCIG

May 17 2017

PR can help construction modernise, not die

By combining construction-specific communication expertise, strong industry leadership, and a clear vision of the future, we can tackle structural issues in ‘the industry currently known as construction’ that perpetuate its poor image. This post was stimulated by two things – a discussion about construction-specific communication skills, and a conversation about the need for strong leadership …

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Apr 22 2016

To change the “image of construction,” first change construction

We need to tackle some of the fundamental issues in the UK construction industry before we can effectively change “the image of construction”. “The image of construction” has featured heavily this week for me. On Tuesday, I attended a CIMCIG-led roundtable discussion in London with Mark Farmer, the consultant helping the Government’s Construction Leadership Council …

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Feb 26 2016

Coordinated CIMCIG, CAPSIG and IBP

For a long time there has been some overlap, and a productive relationship, between two UK construction communication groups: CIMCIG, the construction interest group of the Chartered Institute of Marketing, and CAPSIG, the construction and property special interest group (which I chair) of the Chartered Institute of Public Relations. Members of one are often eligible …

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Jun 23 2015

#ProtectFOP or lose your marketing collateral

Proposed EU changes to national Freedom of Panorama (FoP) rights could have a profound potential impact on individuals and organisations taking photographs or videos of modern buildings and sharing them in any public media. I blogged about it yesterday, musing also on the extent to which architects and other design firms would be prepared to …

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Jul 23 2014

Be2Awards on hold for 2014

The Be2Awards will not be held in 2014. As Be2camp co-founders, Martin Brown and I had a long discussion about the programme, and about our respective workloads (the Awards and accompanying Be2Talks take a significant amount of time, effort and some money to organise). From a purely practical point of view, we decided that we just didn’t …

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Feb 17 2014

Capitalise on CAPSIG

As the new chair of CAPSIG, I want to build bridges (sic) with other groups interested in industry communication. Last Thursday, I was elected the new chair of the CIPR’s Construction and Property Special Interest Group at a short annual general meeting at London’s Building Centre The CAPSIG AGM preceded a debate on what industry …

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Apr 26 2013

RICS members: Twitter’s not about “what I had for breakfast”!

[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building Surveying conference in London yesterday* and sat through a couple of break-out sessions that took my fancy. The afternoon one was on BIM for building …

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May 18 2012

What’s next? New digital communications for construction marketing

On Wednesday afternoon, I spoke at the latest half-day conference organised by Ross Sturley and his energetic team from the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG). The event, at the Building Centre in London, was focused on digital communications for construction marketing, and I had the final presentation, looking into the future. Filling such a …

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Apr 23 2012

Events need great topics, good organisers – and some due diligence

Two topics in construction IT are currently almost guaranteed to attract good event audiences: building information modelling (BIM) and mobile IT. Winning with BIM The UK government’s strategy to promote BIM as a means to better collaboration, lower project costs and carbon reduction, and setting a target for achievement by 2016, has concentrated construction professionals’ …

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Oct 04 2011

A new approach to virtual exhibitions

StickyWorld opens up further potential channels for construction products people to engage with specifiers, and could be attractive to exhibition organisers wanting to offer additional services to exhibitors, and extend their event’s reach and value online. I have done occasional consultancy work over the past couple of years for east London-based Slider Studio, some of …

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