Tag: CIMCIG

Apr 02 2009

Talking PR, Web 2.0 and construction in Liverpool

I will be talking about PR, marketing, web 2.0 and how these can be combined to help construction industry organisations better weather the recession at Be2camp North at FACT in Liverpool on 15 May 2009. No surprise in me doing this, of course – I was one of the co-founders of Be2camp last year – …

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Mar 27 2009

CAPSIG Question Time

I was a panellist at yesterday’s Question Time event – PR in a Cold Climate – run by the Construction and Property Special Interest Group (CAPSIG) of the CIPR at the Building Centre in London. My fellow panellists were Brian Green (journalist and Brickonomics blogger), Geoff Wilkinson (former MD of Butler & Young, now running …

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Mar 10 2009

Ten things to manage in a recession: 3 – administration

This is the third in a series expandng on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number three: “Cut administration” Ross argues that there are opportunities, if money is really tight, for administration …

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Mar 03 2009

Ten things to manage in a recession: 2 – meetings

This is the second in a series based on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters) – number one was “Cut association memberships”. Number two: “Cut meetings” Ross starts his diatribe against costly …

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Mar 02 2009

Ten things to manage in a recession: 1 – memberships

My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …

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Feb 27 2009

Ten things to cut in the recession, before you cut your marketing, no. 6 – IT

As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …

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Feb 19 2009

Will the future of events be virtual?

Phil Clark has just blogged about the potential impact of virtual worlds such as Second Life on the management of conferences and other events. He believes that we will see “an amalgam of live and online events” begin to develop, where a live event coincides with a virtual one and the two feed off each …

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Feb 14 2009

Blog as self or company?

After my presentation at the CIMCIG event on Wednesday, I was asked if people in the social media world would welcome someone writing from a corporate perspective. Drawing on my own experience of corporate blogging, I emphasised that social media was really about people having conversations online. As such, it made sense to make sure …

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Feb 11 2009

Mission-crittall

  No, the title’s not a typo – it reflects an interesting part of my presentation at today’s CIMCIG conference at the Building Centre in London. As outlined on Monday, I was down to talk about the rise of online communications as part of the marketing mix, particularly during a construction recession. Last week I …

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Feb 09 2009

CIMCIG

I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide to recession, and I will be speaking about “Online: The rise and rise“: Many are …

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