Jul 22 2009

NLA stirs up PR hornets nest

As a PR professional and social media practitioner, I was flabbergasted by recent proposals by the Newspaper Licensing Agency (NLA) to charge PR consultancies if they send links to newspaper websites to their clients (see Patricio Robles’ blog post for good overview of debate). Over the past ten years or so, I have been very …

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Mar 27 2009

CAPSIG Question Time

I was a panellist at yesterday’s Question Time event – PR in a Cold Climate – run by the Construction and Property Special Interest Group (CAPSIG) of the CIPR at the Building Centre in London. My fellow panellists were Brian Green (journalist and Brickonomics blogger), Geoff Wilkinson (former MD of Butler & Young, now running …

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Mar 17 2009

PR in a cold climate

As a PR and marketing professional working in the architecture, engineering, construction (AEC) and property sectors amid the doom and gloom of the current recession, the opportunity to network (cry into beer?) with fellow practitioners and journalists is too good to miss. I will be at the next meeting of the CIPR’s Construction and Property …

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Mar 02 2009

Ten things to manage in a recession: 1 – memberships

My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …

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Feb 06 2009

PR and web 2.0 ‘ghosts’

Having worked in construction industry PR for over 20 years, I have seen the technology involved in managing communications between organisations and their ‘publics’ evolve quite dramatically (echoing technological changes  in the wider construction industry, of course). From paper to electronic (web 1.0) For example, when I joined the marketing team at Halcrow in the …

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