Tag Archive: #ciprsm

Jan 14 2015

Mobile, PR and social media

As a member of the CIPR’s social media panel, I volunteered last year to coordinate production of a guide on “Mobile and public relations“. After persuading a few others to contribute, I wrote about half of the document, which was published on the CIPR website in November, and launched via a Tweetchat the following day. (I …

Continue reading »

Jul 22 2014

CIPR updates Wikipedia guidance (twice)

At the start of the year, I joined the Chartered Institute of Public Relations’ Social Media Panel, and one of the first tasks I undertook was to help update the CIPR’s guidance on Wikipedia (the first edition was produced in June 2012). The new edition (version 2.0) of the CIPR’s Best Practice Guidance for Public …

Continue reading »

Dec 18 2013

Engaging with Wikipedia

Last week I delivered another webinar for the Chartered Institute of Public Relations on the subject of Wikipedia (following one I’d done in September). As usual, I updated my slides but not just to update the statistics I quote – I also included an example of best practice engagement with Wikipedians. Chime The CIPR Wikipedia …

Continue reading »

Jun 19 2012

Wikipedia: take an interest, but be disinterested

What do the following have in common? Crewe Alexandra midfielder Nick Powell Sir John Liddell, director-general of the Medical Department of the Royal Navy (1855-1864) building services engineer Max Fordham On the face of it: nothing. However, they are all the subjects of Wikipedia articles which I have recently edited. I have no personal connection with any …

Continue reading »

May 13 2012

Straddling the Wikipedia-PR divide

The recent debate about the difficult relationship between public relations professionals and Wikipedia (see Wikipedia, PR and CSR) has taken a step forward this weekend. My fellow CIPR members and social media enthusiasts Phil Sheldrake and Neville Hobson met yesterday with Wikipedians at Wikimedia UK‘s 2012 annual conference in London. This is not the first …

Continue reading »

Jan 10 2012

Wikipedia, PR and CSR

The thorny issue of whether public relations professionals should edit Wikipedia is being keenly debated again, making me think hard about my position – both as a PR professional and as a long-standing Wikipedian. December’s revelations that London-based Bell Pottinger staff had been “massaging” the content of Wikipedia articles about the consultancy’s clients (BBC news), …

Continue reading »

Sep 02 2011

Online community participation: now it’s more like 70-20-10

Yesterday I did a talk, Developing Successful Online Communities, as part of the CIPR‘s Social Summer series at the CIPR’s London office (the original speaker, Feverbee‘s Richard Millington, had to drop out due to illness and I volunteered to fill the gap at six hours notice). Developing Successful Online Communities View more presentations from pwcom.co.uk …

Continue reading »

Jun 13 2011

Wikipedia ‘fixing’

The latest UK issue of PR Week features a front page story (with more depth online), titled ‘Fixer’ cleans Wiki entries, describing how: “A string of senior business figures have had their Wikipedia entries burnished by an anonymous ‘reputation cleanser,’ believed to be a senior figure in the PR industry.” David Singleton describes how 42 …

Continue reading »

Nov 01 2010

Community engagement: it’s a people thing

Last Thursday, I talked at the final 2010 CIPR Social Media Summer event held at the Chartered Institute of Public Relations. My presentation (below) was about community management or, more accurately, community engagement; I suggested that the success of a business-to-business (B2B) online group can’t be guaranteed by online activity alone, online groups also need …

Continue reading »