Tag Archive: Clay Shirkey

Jun 18 2009

Ten things to manage in a recession: 8 – (e)mail

This is the eighth in a series inspired by my friend Ross Sturley’s Ten Things to Cut in a Recession Before You Cut Your Marketing (presented in recent Construction News marketing e-newsletters and on his Chart Lane website). Number eight: “Cut mail” In Going postal, Ross turns his attention on the monetary and environmental waste …

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Mar 10 2009

Ten things to manage in a recession: 3 – administration

This is the third in a series expandng on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number three: “Cut administration” Ross argues that there are opportunities, if money is really tight, for administration …

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