Tag: construction

Mar 02 2009

Ten things to manage in a recession: 1 – memberships

My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …

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Feb 27 2009

Ten things to cut in the recession, before you cut your marketing, no. 6 – IT

As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …

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Feb 26 2009

G4C (or Targeting early career professionals, pt 2)

Today, I headed into London to attend a Constructing Excellence BE (Building and Estates) Members forum (the morning was actually a joint event with the Construction Products Association‘s Network Club on the theme of Early involvement of the supply chain). I found myself sitting next to David Whysall of Turner & Townsend who has recently …

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Feb 25 2009

Targeting early career professionals

I like Twitter and so, it seems, do a lot of other people, but take-up of this micro-blogging service is by no means widespread even among bloggers. I attended my first London Bloggers Meet-up last night and talked to several experienced bloggers who were not convinced about the value of Twitter, despite apparently fitting the …

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Feb 24 2009

Blogging and project management

I met yesterday with a friend – let’s call him ‘Glenn’ – who works for one of the UK’s leading construction contractors. We talked a bit about social media and its take-up in the architecture, engineering and construction (AEC) sector, and he described how his organisation had experimented internally with blogs. The initial explosion of …

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Feb 19 2009

Value your Web 2.0 guerillas

On a train journey to Manchester today, I read Information Age‘s Effective IT 2009 report and focused on its section on communications and collaboration, including an article, Social understanding, mulling over the slow adoption of Web 2.0 technologies within enterprises. This article underlines that social computing can create new dynamics of information and knowledge transfer …

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Feb 19 2009

Will the future of events be virtual?

Phil Clark has just blogged about the potential impact of virtual worlds such as Second Life on the management of conferences and other events. He believes that we will see “an amalgam of live and online events” begin to develop, where a live event coincides with a virtual one and the two feed off each …

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Feb 11 2009

Mission-crittall

  No, the title’s not a typo – it reflects an interesting part of my presentation at today’s CIMCIG conference at the Building Centre in London. As outlined on Monday, I was down to talk about the rise of online communications as part of the marketing mix, particularly during a construction recession. Last week I …

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Feb 09 2009

CIMCIG

I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide to recession, and I will be speaking about “Online: The rise and rise“: Many are …

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Feb 06 2009

PR and web 2.0 ‘ghosts’

Having worked in construction industry PR for over 20 years, I have seen the technology involved in managing communications between organisations and their ‘publics’ evolve quite dramatically (echoing technological changes  in the wider construction industry, of course). From paper to electronic (web 1.0) For example, when I joined the marketing team at Halcrow in the …

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