Tag Archive: CRM

May 24 2013

Construction, CRM and social media

‘Enterprise social networks’ and ‘enterprise collaboration’ are terms being increasingly associated with customer relationship management (CRM), and may change face of construction sales, marketing and customer service. On Tuesday, I attended a London seminar organised by m-hance concerning its Microsoft Dynamics-based CRM (customer relationship management) solutions and related tools. As a construction PR and marketing …

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May 07 2009

AEC marketing moving from print to online

In February I spoke at the CIMCIG conference (see post), and I highlighted a presentation given by Andrew Cassie of CIB Communications, talking about a CIB/CIMCIG survey of AEC marcoms professionals. I was looking forward to the full findings being made more public, and – following receipt of a CIB newsletter – I have just …

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Mar 26 2009

Ten things to manage in a recession: 5 – cut power

This is the fifth in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number five: “Cut power” Ross makes the fairly simple plea: turn stuff off. Faced with escalating electricity …

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