Tag Archive: Cycle2Cannes

Sep 09 2010

For PRs and others, cycling is the new golf

Having worked in-house as a PR professional in the construction industry, I noticed the frequency with which golf-playing executives disappeared from the office and (to paraphrase Mark Twain) ‘spoil a good walk’ with some business associates. Being blessed with little hand-to-eye coordination and a dislike of plaid trousers, I never took to the game, and …

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