Tag Archive: e-newsletters

Jul 29 2014

e-newsletter content: gated or freely shared?

As the internet and traditional media worlds have changed and intermingled, the conventional routes to market for B2B services and products has evolved. With many trade publications dwindling in size and/or frequency (or ceasing hard copy publication altogether), many businesses find it next to impossible to get pure editorial coverage and their opportunities to reach the …

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Nov 10 2011

Construction Enquirer readership growing

The Construction Enquirer seems to growing in popularity judging from an email that dropped into my inbox today. As I’ve previously described, this online-only free news publication was established in April 2010 by former print journalists Aaron Morby and Grant Prior. A year later, this advertising-funded venture was enjoying 300,000 page views per month from 50,000 unique …

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Oct 02 2009

Time to switch from internet advertising to social media?

On Wednesday this week I attended a free half-day seminar organised by Reed Business Information (publisher of Contract Journal and many other B2B titles), entitled What Works Online. Targeted at B2B marketers, this was a useful reminder of the range of online tools that we now have at our disposal, from search engine optimisation (SEO), …

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May 07 2009

AEC marketing moving from print to online

In February I spoke at the CIMCIG conference (see post), and I highlighted a presentation given by Andrew Cassie of CIB Communications, talking about a CIB/CIMCIG survey of AEC marcoms professionals. I was looking forward to the full findings being made more public, and – following receipt of a CIB newsletter – I have just …

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