Tag: e-newsletters

e-newsletter content: gated or freely shared?

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As the internet and traditional media worlds have changed and intermingled, the conventional routes to market for B2B services and products has evolved. With many trade publications dwindling in size and/or frequency (or ceasing hard copy publication altogether), many businesses find it next to impossible to get pure editorial coverage and their opportunities to reach the …

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Construction Enquirer readership growing

The Construction Enquirer seems to growing in popularity judging from an email that dropped into my inbox today. As I’ve previously described, this online-only free news publication was established in April 2010 by former print journalists Aaron Morby and Grant Prior. A year later, this advertising-funded venture was enjoying 300,000 page views per month from 50,000 unique …

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Time to switch from internet advertising to social media?

On Wednesday this week I attended a free half-day seminar organised by Reed Business Information (publisher of Contract Journal and many other B2B titles), entitled What Works Online. Targeted at B2B marketers, this was a useful reminder of the range of online tools that we now have at our disposal, from search engine optimisation (SEO), …

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AEC marketing moving from print to online

In February I spoke at the CIMCIG conference (see post), and I highlighted a presentation given by Andrew Cassie of CIB Communications, talking about a CIB/CIMCIG survey of AEC marcoms professionals. I was looking forward to the full findings being made more public, and – following receipt of a CIB newsletter – I have just …

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