Tag: engineering

Blogs, Twitter, social networking: your new business tools

The latest issue of Construction Manager magazine, the journal of the Chartered Institute of Building, CIOB, has a feature by Stephen Cousins and Elaine Knutt on using social media in the UK construction industry. The feature is well worth reading as it is full of insights from some of the sector’s most well-known bloggers, Tweeters …

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Asite launches online community

About a year ago, at the SIIA OnDemand Europe conference, Tony Ryan, CEO of UK-based construction collaboration technology vendor Asite, said the company would shortly be launching a whole new website concept, building on web 2.0 (“Sales and Marketing 2.0,” he called it). I mentioned it soon after in my ExtranetEvolution blog, but didn’t anticipate …

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Online communities meeting offline

Today marks the first anniversary of the formation of Be2camp, an online network that I helped co-found last year. Focused on the use of social media (Web 2.0) in the Built Environment and taking its inspiration from Barcamp-style events, Be2camp aims to bring together people with interests in social media and its application in the …

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HSS’s faltering embrace of Web 2.0

Being a blogger in the architecture, engineering and construction market means I get occasional emails from companies (or their PR/marketing agencies) wanting me to publicise their latest products and services. If I was simply in the business of regurgitating other people’s content, this wouldn’t be a problem, but I’m not, and it can be a …

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Element14 – a B2B online community

Yesterday I travelled to Birmingham to be guest speaker at a meeting of the PR and marketing committee of a UK construction trade association. I talked about how social media can be employed in a wide variety of ways to supplement (and in some cases, replace) existing communication channels, opening up new ways of reaching …

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How ICT policies can hamper PR and marketing

Catching up with a backlog of PR Week magazines over the weekend, I read a 22 May article, Comms chief face web bans. It revealed the results of a small survey of 100 in-house PR and marketing professionals in firms spending at least £1m on marketing per year: “Many senior communications professionals are unable to …

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Ten things to manage in a recession: 7 – corporate entertainment

This is the seventh in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (as presented in recent Construction News marketing e-newsletters and in his Chart Lane website). Number seven: “Cut corporate entertainment” The latest target for Ross’s cost-cutting zeal is ‘golf days’ (see …

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Be2camp expanding

As a co-founder of Be2camp, the online network for people interested in applying Web 2.0 approaches to the architecture, engineering, construction and property sector, I am – of course – completely biased about the achievements of the community. Take last Friday, for example…. … On a zero budget, we managed to organise a Be2camp North …

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Twitter for boring professionals?

In 1987, when I joined the Halcrow group of consulting engineers as a member of the then Hammersmith, London-based marketing and PR team, we were down the corridor from the Tunnels and Tunnelling department, and (in those pre-email days) used to get occasional wry internal memos with clippings from the Yellow Pages telephone directory reading …

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AEC marketing moving from print to online

In February I spoke at the CIMCIG conference (see post), and I highlighted a presentation given by Andrew Cassie of CIB Communications, talking about a CIB/CIMCIG survey of AEC marcoms professionals. I was looking forward to the full findings being made more public, and – following receipt of a CIB newsletter – I have just …

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