May 30 2019
News today (see The Guardian, The Drum, for example) that marketing agency Leo Burnett Tailor Made (part of the multinational Publicis marketing and public relations agency group) has manipulated Wikipedia on behalf of its client, outdoor apparel manufacturer The North Face, has spectacularly backfired. The North Face has been forced to apologise for its campaign, …
Aug 28 2015
Cloak and dagger PR tactics should have no place in local planning application campaigns. ‘Astroturfing’ is unethical and brings PR into disrepute. After the UK’s Department of Work and Pensions’ fabricated case studies, a PR agency’s anti-perspirant case study involving its own staff (#sweatygate), and my own minor example of an industry leaders’ roundtable that …
