Tag: Facebook

Two elements of BIM marketing for product manufacturers

The BIM bandwagon is not slowing down. Instead, it appears to be accelerating as we head towards the UK Government’s initial target of “Level 2″ adoption by 2016, and with more specifiers likely to seek BIM information, product manufacturers need to be thinking about how they will respond. There are two elements to content creation …

Continue reading

RICS members: Twitter’s not about “what I had for breakfast”!

[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building Surveying conference in London yesterday* and sat through a couple of break-out sessions that took my fancy. The afternoon one was on BIM for building …

Continue reading

Top 100 real estate blogs

I’m not sure if appearing in a ranking of top Tweeters, bloggers, Facebook users, etc makes the slightest difference (see my thoughts on PeerIndex for example), but this blog appears – at number 86 – in an infographic of the “Top 100 real estate blogs to follow in 2013”.  

AEC design specification market hotting up

specified.by-logo

As a construction technology blogger with a strong interest in PR and marketing across architecture, engineering and construction, I see and hear about a lot of web-based ventures targeting the sector. With building information modelling looming increasingly large, many long-standing practices and processes are going to change quite radically, and design specification is one area …

Continue reading

CIOB-backed Designing Buildings Wiki

Some coincidences…. First, the Chartered Institute of Building magazine, Construction Manager, recently published an article by me looking at some of the latest examples of construction-specific social media tools (see It’s Social, but it’s still media). Next, on Wednesday evening, I travelled to Chelmsford to talk to the Essex branch of the CIOB about social …

Continue reading

Does Social Media Belong in CAD Applications?

(This is a slightly updated version of a blog post first published on my ExtranetEvolution tech blog.) Via the excellent TenLinks newsletter, I found this Cadalyst article by Robert Green on social media in the CAD workplace. Robert admits he is not a big fan of social media in the workplace: I do see some value in it …

Continue reading

CIPR publishes Wikipedia Best Practice Guidance

Wikipedia CIPR guidance June 2012

As mentioned last week, the new CIPR Wikipedia Best Practice Guidance for Public Relations Professionals (version 1) has been published today (see CIPR announcement). The guidance (to which I have made some minor contributions, and which was jointly developed with input from Wikipedians) has also been endorsed by the UK’s Public Relations Consultants Association, the …

Continue reading

Crowd-source your next video?

Userfarm logo

With video increasingly powerful as a search engine optimisation weapon to drive traffic to websites and to create shareable content, more and more companies are including it in their corporate communications. However, particularly in business-to-business fields such as architecture, engineering and construction, the results, frankly, can often be fairly conservative and predictable (even more so …

Continue reading

What’s next? New digital communications for construction marketing

On Wednesday afternoon, I spoke at the latest half-day conference organised by Ross Sturley and his energetic team from the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG). The event, at the Building Centre in London, was focused on digital communications for construction marketing, and I had the final presentation, looking into the future. Filling such a …

Continue reading

Meeting mumtrepreneurs

On Friday afternoon, I took time away from business-to-business PR and marketing, volunteering to do some one-to-one advice sessions at a “Mumtrepreneurs” coffee afternoon at a primary school in nearby Welling. Around a dozen businesses took part, getting an overview of marketing from University of Greenwich lecturer Charles Oham before selling some products or services, …

Continue reading

Load more