Tag: Facebook

Jan 10 2012

Wikipedia, PR and CSR

The thorny issue of whether public relations professionals should edit Wikipedia is being keenly debated again, making me think hard about my position – both as a PR professional and as a long-standing Wikipedian. December’s revelations that London-based Bell Pottinger staff had been “massaging” the content of Wikipedia articles about the consultancy’s clients (BBC news), …

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Oct 26 2011

RIBA Insight Days

On Tuesday last week and yesterday I spoke at the RIBA Insight consultancy days, held in Manchester and London respectively. These events are aimed at manufacturers and suppliers and are intended to help them deliver effective continuous professional development (CPD) information to practising architects. As well as providing information about CPD, the days also provided …

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Sep 02 2011

Online community participation: now it’s more like 70-20-10

70-20-10 rule

Yesterday I did a talk, Developing Successful Online Communities, as part of the CIPR‘s Social Summer series at the CIPR’s London office (the original speaker, Feverbee‘s Richard Millington, had to drop out due to illness and I volunteered to fill the gap at six hours notice). Developing Successful Online Communities View more presentations from pwcom.co.uk …

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May 26 2011

Woobius makes marketing mobile

Since the emergence of the worldwide web as a communications medium in the mid-1990s, individuals and organisations have been able to use websites to showcase their products, projects or services portfolios. Almost inevitably, many early websites were little more than electronic brochures, with limited interactivity and few graphics – and those images tended to be …

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May 09 2011

“Green” communications

The Construction and Property Special Interest Group of the Chartered Institute of Public Relations (CAPSIG) and the Chartered Institute of Marketing Construction Interest Group (CIMCIG) are collaborating to present a joint event this coming Thursday, 12 May, at the Building Centre in central London. The topic is “Marketing Sustainability in Construction,” with speakers including: Liz …

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Apr 15 2011

For online-only B2B media, Twitter matters

TCI Hitwise

On and off for the last year I have been following the fortunes of the Construction Enquirer, an online-only free news publication established in April 2010 by former print journalists Aaron Morby and Grant Prior. As the business model of traditional B2B industry publications has come under pressure from online sources, it has been interesting …

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Feb 15 2011

Looking back on Be2Awards 2011

Amid five days of frantic social media activity across London during Social Media Week, the combined Be2Awards and @ConstrucTALKs event on Wednesday 9 February was always going to be my highlight (I was the event organiser after all!). Despite some palpitations the week before when registrations for the event were still on the low side, …

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Jan 25 2011

Poor use of Twitter could damage your professional brand

Yesterday, I talked about construction industry use of social media to the Institute of Directors Built Environment Discussion Group’s monthly breakfast meeting in Maidstone, Kent.* As with other professional audiences I’ve spoken to recently, there was almost universal adoption of LinkedIn, more than half of those present had a Facebook profile, and just under half …

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Jan 25 2011

Did the Be2Awards bypass most AEC PR and marketing people?

About two weeks ago (see Announcing the Be2Awards 2011), I launched the website for what we believe are the world’s first social media awards for “The built environment” (ie: architecture, engineering, construction, facilities management, property, etc). Nominations began to trickle in, and as Friday’s deadline approached there was a final flood, and I have just …

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Jan 10 2011

Announcing the Be2Awards 2011

In the middle of 2008, four people started a Twitter conversation about how people in the architecture, engineering and construction (AEC) sectors might be able to use social media tools and techniques to plan, design, construct, operate and maintain a better, more sustainable built environment. The outcome of those early exchanges was the formation of …

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