Tag: Facebook

Social media firmly on the construction marketing radar

Just seven days before yesterday’s CIMCIG conference on Strategy & Tactics of Digital Communication, I got a tweet from Ross Sturley asking if I could step in to replace Su Butcher who had had to withdraw on doctor’s orders (which was a shame as Su always puts in a lot of time to create and deliver some great …

Continue reading

Watch your pingbacks

Thanks to a WordPress pingback, I have just discovered that a blog post, Professional services firms and social media, that I wrote and published on 5 November has been re-used without my permission and without attribution to me as the original author. The content was re-published on the blog of “a digital marketing start-up based …

Continue reading

MyTaptu – news at your fingertips on your smartphone

I don’t normally do technology reviews on this website (though I do on my ExtranetEvolution blog,  if you’re into construction collaboration technology), but as I have recently discovered something that allows easy sharing of the latest news (always useful for PR and media people), I thought I would make an exception. Since getting a smartphone, I …

Continue reading

Professional services firms and social media

A few weeks ago, at a Social Media summer event (on using Facebook for brand engagement) at the Chartered Institute of Public Relations, the differing levels of social media adoption in different market sectors was discussed. Initially, the debate focused on the differences – if any – between business-to-consumer (B2C) and business-to- business (B2B) approaches …

Continue reading

Community engagement: it’s a people thing

Last Thursday, I talked at the final 2010 CIPR Social Media Summer event held at the Chartered Institute of Public Relations. My presentation (below) was about community management or, more accurately, community engagement; I suggested that the success of a business-to-business (B2B) online group can’t be guaranteed by online activity alone, online groups also need …

Continue reading

LinkedIn or Locked Out?

Some social media advice can raise unnecessary fears or lead to the imposition of inappropriate restrictions. I was recently forwarded a copy of a newsletter from an East Anglian firm of solicitors, Birketts. Aimed at human resources professionals, the HR matters newsletter included an article about LinkedIn which might alarm employers whose staff use LinkedIn …

Continue reading

Network with BIFM or Connect with FM?

Yesterday I went to UBM’s Total Workplace Management event at London’s Kensington Olympia exhibition centre (I also strolled through its neighbouring sister events: Energy Solutions and M&E: The Building Services Event). The most outstanding announcement I heard concerned the launch of NetworkwithBIFM, a new community network launched by the British Institute of Facilities Management, but …

Continue reading

PR and bloggers: a positive experience

Last month, due to an unfortunate clash of dates (one of those evenings when I could easily have attended four top quality events, but had to choose just one), I missed the London Bloggers Meet-up, The PR Edition, which discussed the interface between public relations and bloggers, but follow-up blog posts (eg: EdelmanDigital, Gary Andrews, LondonBloggers.net) …

Continue reading

Best use of Social Media?

Last November I wrote about the Construction Computing Awards 2009, and suggested five reasons why we didn’t yet have an award for best use of Web 2.0 in construction. Well, it’s now a whole ten months later, the shortlists for the 2010 awards have just been announced, online voting has begun, and – I must …

Continue reading

UK Regeneration declares faith in social media

The British Urban Regeneration Association, which was put into liquidation last month, has been relaunched as UK Regeneration. So what, you may ask. First, the relaunch was – like so many news stories – something that I first learned about on Friday morning through Twitter (tweets from Local Government Chronicle‘s Allister Hayman, followed up by …

Continue reading

Load more