Tag: Facebook

Element14 – a B2B online community

Yesterday I travelled to Birmingham to be guest speaker at a meeting of the PR and marketing committee of a UK construction trade association. I talked about how social media can be employed in a wide variety of ways to supplement (and in some cases, replace) existing communication channels, opening up new ways of reaching …

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How ICT policies can hamper PR and marketing

Catching up with a backlog of PR Week magazines over the weekend, I read a 22 May article, Comms chief face web bans. It revealed the results of a small survey of 100 in-house PR and marketing professionals in firms spending at least £1m on marketing per year: “Many senior communications professionals are unable to …

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AEC marketing moving from print to online

In February I spoke at the CIMCIG conference (see post), and I highlighted a presentation given by Andrew Cassie of CIB Communications, talking about a CIB/CIMCIG survey of AEC marcoms professionals. I was looking forward to the full findings being made more public, and – following receipt of a CIB newsletter – I have just …

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Should AEC organisations build online communities?

As noted in a previous post, I have been reviewing my own experiences and thinking about why architecture, engineering and construction (AEC) organisations might want to build an online community. (And having written three previous posts each suggesting 13 things to think about before AEC organisations invest time and effort in blogging, Twitter, and Facebook, …

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Should AEC businesses use Facebook?

Until the recent explosion of interest in Twitter, much of the popular interest in social media as a communication tool was focused on social networking sites such as Facebook (I was going to talk about other providers such as Bebo and MySpace too, but Facebook appears to be becoming increasingly dominant). 200+ million users Facebook …

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Live from HOK – guest post

This is a guest post by John Gilmore (right), one of the HOK corporate communications team behind the Life at HOK blog that I wrote about recently. I asked John if he would like to explain more about how the site (and other HOK Web 2.0 activities) is managed and policed and what business benefits …

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Should every business have a blog?

I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should have a blog”. Thirteen things to think about I have some sympathy with his view …

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Life at HOK

International planning and design practice HOK has, as you might expect, an excellent corporate website (great if you like Flash-driven sites) but did you know that it also has a strong Web 2.0 presence? Life at HOK is a blog to which numerous HOK people contribute – judging from the side-bar, 30 people have submitted …

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Climate change and social media competitions

Last week at Ecobuild, at the end of his BIM and social media presentation (see EE post), Birmingham-based architect Rob Annable wondered if it might be possible to use energy usage monitoring tools such as Pachube in combination with social media as a way of creating energy efficiency competitions between building occupiers. According to Earth2Tech …

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Meet then Tweet

Drawing on Wednesday’s post-EcoBuild “Tweet-up”, I wrote yesterday about how Twitter could be used to ‘Tweet and meet‘: to organise social gatherings at which you could network with existing friends and with new people who could potentially be added to your followers. It’s worth adding that the process also works the other way round. You …

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