Tag Archive: Gemma Went

Nov 26 2010

Social media firmly on the construction marketing radar

Just seven days before yesterday’s CIMCIG conference on Strategy & Tactics of Digital Communication, I got a tweet from Ross Sturley asking if I could step in to replace Su Butcher who had had to withdraw on doctor’s orders (which was a shame as Su always puts in a lot of time to create and deliver some great …

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Sep 20 2010

Strategy & Tactics of Digital Communication

Want a productive day out in London on 25 November? If you are a construction marketing or PR person, you might be interested in the CIMCIG conference on “Strategy & Tactics of Digital Communication” being held at the Building Centre. As a long-time construction marketeer, CIMCIG events have played a vital part in keeping me …

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Feb 04 2010

AEC use of Web 2.0 tools: the key is integration

After I had remotely delivered my keynote to yesterday’s London social media training day for people in the architecture, engineering and construction fields (SMAEC; see post), attendees received more detailed talks on how to use several of the most well-known tools: Twitter, blogs, LinkedIn and Facebook. Just as I have shared my presentation online, so …

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Feb 03 2010

How Web 2.0 saved my events

It was a clear, cold Sunday morning in north-west Kent and I was in a group of club cyclists avoiding the black ice and pot-holes as we pedalled up the hill out of Eynsford. I glanced back to check on the whereabouts of a club-mate and inadvertently let my front wheel catch the rear wheel …

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Dec 15 2009

Social Media and Construction Marketing

I am doing the opening talk at a social media and construction marketing pre-conference training day in London on 3 February 2010, organised by Emap Networks, the events arm of the publisher of Construction News, Architects’ Journal and other publications, and run in collaboration with CIMCIG. The event will re-unite me with former Emap marketing …

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Jul 24 2009

Social product development in AEC?

Yesterday I attended the AECNetwork‘s networking meeting at the Building Centre in London (where I helped to broadcast the event via Ustream to people unable to get to the event themselves, and contributed to the event’s Twitter-stream). For me, the gathering was notable as it was the first time I had actually met some people …

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