Tag Archive: Generation Y

Jul 24 2009

Social product development in AEC?

Yesterday I attended the AECNetwork‘s networking meeting at the Building Centre in London (where I helped to broadcast the event via Ustream to people unable to get to the event themselves, and contributed to the event’s Twitter-stream). For me, the gathering was notable as it was the first time I had actually met some people …

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Apr 16 2009

Should AEC businesses use Facebook?

Until the recent explosion of interest in Twitter, much of the popular interest in social media as a communication tool was focused on social networking sites such as Facebook (I was going to talk about other providers such as Bebo and MySpace too, but Facebook appears to be becoming increasingly dominant). 200+ million users Facebook …

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Mar 25 2009

Could Generation Z be more web-savvy than Generation Y?

Twitter really hit the headlines today, being the lead story on the front-page of today’s Guardian newspaper, with news that UK primary school children will study social media such as Twitter and Wikipedia as part of a new curriculum that includes more modern media and web-based skills as well as a greater focus on environmental …

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Mar 19 2009

Live from HOK – guest post

This is a guest post by John Gilmore (right), one of the HOK corporate communications team behind the Life at HOK blog that I wrote about recently. I asked John if he would like to explain more about how the site (and other HOK Web 2.0 activities) is managed and policed and what business benefits …

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Mar 16 2009

Life at HOK

International planning and design practice HOK has, as you might expect, an excellent corporate website (great if you like Flash-driven sites) but did you know that it also has a strong Web 2.0 presence? Life at HOK is a blog to which numerous HOK people contribute – judging from the side-bar, 30 people have submitted …

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Mar 13 2009

Ten things to manage in a recession: 4 – executive costs

This is the fourth in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number four: “Cut executive costs” Ross argues that some businesses are over-blessed with expensive directors. He suggests …

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Mar 09 2009

Climate change and social media competitions

Last week at Ecobuild, at the end of his BIM and social media presentation (see EE post), Birmingham-based architect Rob Annable wondered if it might be possible to use energy usage monitoring tools such as Pachube in combination with social media as a way of creating energy efficiency competitions between building occupiers. According to Earth2Tech …

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Mar 09 2009

Why Generation Y matters

Over the weekend I read a cutting, Generation Next, from the March 2009 issue of Director magazine, discussing how the cohort of people born in or after 1980 are prompting changes in organisational approaches. Writer David Woodward quotes an April 2008 study by Talentsmoothie of 2,500 Gen Y people which found that they: “had little …

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