Tag Archive: Google Analytics

May 18 2012

What’s next? New digital communications for construction marketing

On Wednesday afternoon, I spoke at the latest half-day conference organised by Ross Sturley and his energetic team from the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG). The event, at the Building Centre in London, was focused on digital communications for construction marketing, and I had the final presentation, looking into the future. Filling such a …

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Oct 06 2009

The Be2camp website recipe: go rich, get sticky

he event pages are easily the most popular, with visitors often spending several minutes browsing presentations or watching videos. And, these pages also get a lot of returning visitors, suggesting that rich multi-media content is making them ‘sticky’.

Mar 18 2009

Should every business have a blog?

I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should have a blog”. Thirteen things to think about I have some sympathy with his view …

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