On Wednesday afternoon, I spoke at the latest half-day conference organised by Ross Sturley and his energetic team from the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG). The event, at the Building Centre in London, was focused on digital communications for construction marketing, and I had the final presentation, looking into the future. Filling such a …
Tag: Google Analytics
Oct 06 2009
he event pages are easily the most popular, with visitors often spending several minutes browsing presentations or watching videos. And, these pages also get a lot of returning visitors, suggesting that rich multi-media content is making them ‘sticky’.