Tag: hashtag

Feb 04 2015

Construction #hashtag campaigns

Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …

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Feb 03 2012

Social & Mobile Business conference could have been more, er, social

On Tuesday, I attended an Information Age conference on Social and Mobile Business, held at the swanky Jumeirah Carlton Tower hotel in Cadogan Place, Knightsbridge, London. [Update (17 February 2012): Peter Swaby’s review of the event, and links to presentations.] Business-like… It featured some excellent speakers – I particularly enjoyed Jonathan Brayshaw‘s talk on creating …

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Jun 28 2011

A profusion of PeerIndex groups, but to what purpose?

I have talked before (post) about PeerIndex groups and how tCn – the Construction Network – collaborated with industry weekly Construction News to highlight the use of Twitter among construction industry professionals. Just over a month later, in early June, CN’s Emap sister title The Architects’ Journal began a more focused drive to identify registered …

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Apr 19 2011

Measuring influence and social capital in construction

As Twitter usage has grown, people have tried to quantify how influential some tweeters are, and I have started to incorporate two of the more commonly used tools, Klout and PeerIndex, into my work. Klout’s strapline is “The standard for online influence“, while PeerIndex aims to help you “understand your social capital“. The exact workings of …

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Feb 15 2011

Looking back on Be2Awards 2011

Amid five days of frantic social media activity across London during Social Media Week, the combined Be2Awards and @ConstrucTALKs event on Wednesday 9 February was always going to be my highlight (I was the event organiser after all!). Despite some palpitations the week before when registrations for the event were still on the low side, …

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Oct 04 2010

PR and bloggers: a positive experience

Last month, due to an unfortunate clash of dates (one of those evenings when I could easily have attended four top quality events, but had to choose just one), I missed the London Bloggers Meet-up, The PR Edition, which discussed the interface between public relations and bloggers, but follow-up blog posts (eg: EdelmanDigital, Gary Andrews, LondonBloggers.net) …

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