Tag: HOK

Jun 08 2011

Social Media @HOK

I wrote about international architectural design consultancy HOK and its integrated approach to social media in March 2009 (Life at HOK) and subsequently published a guest post from Jon Gilmore. HOK’s coherent approach to using Web 2.0 has since been a regular feature of my talks to construction audiences about social media, and I was …

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Feb 01 2011

Make that blogging connection

Just before Christmas, I was invited to write a guest blog post (Fitzrovia, the construction industry and social media) for Fitzrovia News, a blog about a particular part of central London where I have worked and have since visited countless times. This came about through social media. I had posted a photograph of a pub – …

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Nov 05 2010

Professional services firms and social media

A few weeks ago, at a Social Media summer event (on using Facebook for brand engagement) at the Chartered Institute of Public Relations, the differing levels of social media adoption in different market sectors was discussed. Initially, the debate focused on the differences – if any – between business-to-consumer (B2C) and business-to- business (B2B) approaches …

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Feb 10 2010

Less width, more depth

Yesterday evening I talked to London Constructing Excellence Club, the capital’s branch of Constructing Excellence, on the subject of social media. (There are more than 40 of these clubs around the UK, all focused on improving the way the architecture, engineering and construction (AEC) industry delivers its projects, and – as a result – generally …

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Oct 30 2009

Schneider Electric builds climate change community

I have just been looking at the website of Schneider Electric, a Danish French manufacturer of electrical equipment, including building management systems and whole host of other products. It wasn’t the main corporate website, but a community website, ActiveBE.com. I have looked at a couple of businesses in the architectural, engineering and construction (AEC) industry …

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Aug 10 2009

Trends lend support to need for AEC Web 2.0 adoption

An excellent article in American journal Architectural Record, Future of the A/E/C Industry: 10 Trends, reports the remarks of US architect Raymond Kogan to a recent convention in San Francisco. Kogan outlines ten trends that he thinks will affect the architecture, engineering and construction (AEC) industry, and while only the first one is headed ‘demographics’ …

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Jul 22 2009

Towards the ‘virtual charrette’

Last year, I wrote an ExtranetEvolution post about charrettes (collaborative planning workshops) and wondered if traditional charrettes, usually undertaken as face-to-face events, might be combined using technology to create virtual events. This idea has gathered pace over the past 12 months. Andrew Carmichael B2 Camp Pres View more presentations from pwcom.co.uk Ltd It was the …

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Jul 07 2009

Blogs, Twitter, social networking: your new business tools

The latest issue of Construction Manager magazine, the journal of the Chartered Institute of Building, CIOB, has a feature by Stephen Cousins and Elaine Knutt on using social media in the UK construction industry. The feature is well worth reading as it is full of insights from some of the sector’s most well-known bloggers, Tweeters …

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Jun 01 2009

Ten things to manage in a recession: 7 – corporate entertainment

This is the seventh in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (as presented in recent Construction News marketing e-newsletters and in his Chart Lane website). Number seven: “Cut corporate entertainment” The latest target for Ross’s cost-cutting zeal is ‘golf days’ (see …

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Apr 16 2009

Should AEC businesses use Facebook?

Until the recent explosion of interest in Twitter, much of the popular interest in social media as a communication tool was focused on social networking sites such as Facebook (I was going to talk about other providers such as Bebo and MySpace too, but Facebook appears to be becoming increasingly dominant). 200+ million users Facebook …

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