Tag: iPhone

May 26 2011

Woobius makes marketing mobile

Since the emergence of the worldwide web as a communications medium in the mid-1990s, individuals and organisations have been able to use websites to showcase their products, projects or services portfolios. Almost inevitably, many early websites were little more than electronic brochures, with limited interactivity and few graphics – and those images tended to be …

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Jun 14 2010

QR codes

At the end of a busy day in and around London last Thursday, I dashed off to the Russell Square, London headquarters of the Chartered Institute of Public Relations for the latest in a series of CIPR Social Summer camps. About two dozen people met to talk about public relations and mobile devices, stimulated by …

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Apr 28 2010

Construction Enquirer misses Twitter trick

A new UK-based Construction Enquirer e-newsletter service started today. Following last November’s demise of Contract Journal (see Goodbye, CJ), this new venture is managed by two former print journalists, Aaron Morby and Grant Prior, and in a construction market where the two surviving mainstream titles, Construction News and Building magazine, have both imposed paywalls, it provides …

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Dec 18 2009

Ban social media, lose the marketing war, lose staff

Yesterday I came across a great post: Why multinationals are losing the marketing war, by Chris Rand who asserts: the biggest barrier to engaging with customers and prospects online remains the corporate IT environment. He says too many companies block access to tools like Facebook and Twitter just as they used to restrict access to …

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