Tag: LinkedIn

May 18 2012

What’s next? New digital communications for construction marketing

On Wednesday afternoon, I spoke at the latest half-day conference organised by Ross Sturley and his energetic team from the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG). The event, at the Building Centre in London, was focused on digital communications for construction marketing, and I had the final presentation, looking into the future. Filling such a …

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Apr 11 2012

New business cards, same QR code

Once again, I have just bought a new batch of business cards (printed by my excellent local printer, Trojan Press of Blackheath), complete with a quick response, QR, code on the reverse side. Scanning the QR code using a barcode app on a mobile phone will allow the user to import my details direct into …

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Feb 03 2012

Social & Mobile Business conference could have been more, er, social

On Tuesday, I attended an Information Age conference on Social and Mobile Business, held at the swanky Jumeirah Carlton Tower hotel in Cadogan Place, Knightsbridge, London. [Update (17 February 2012): Peter Swaby’s review of the event, and links to presentations.] Business-like… It featured some excellent speakers – I particularly enjoyed Jonathan Brayshaw‘s talk on creating …

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Oct 26 2011

RIBA Insight Days

On Tuesday last week and yesterday I spoke at the RIBA Insight consultancy days, held in Manchester and London respectively. These events are aimed at manufacturers and suppliers and are intended to help them deliver effective continuous professional development (CPD) information to practising architects. As well as providing information about CPD, the days also provided …

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Sep 02 2011

Online community participation: now it’s more like 70-20-10

70-20-10 rule

Yesterday I did a talk, Developing Successful Online Communities, as part of the CIPR‘s Social Summer series at the CIPR’s London office (the original speaker, Feverbee‘s Richard Millington, had to drop out due to illness and I volunteered to fill the gap at six hours notice). Developing Successful Online Communities View more presentations from pwcom.co.uk …

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Apr 05 2011

Fuelling the CIPR conversation

I already overuse the word “conversation”. I frequently use it in my preferred short definition of Web 2.0 or social media: “People having conversations online.” Indeed, I repeated this in a presentation I gave to the Kent IoD marketing group yesterday, and I frequently talk about exchanges on Twitter and blogs as “conversations”. Now it …

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Feb 15 2011

Looking back on Be2Awards 2011

Amid five days of frantic social media activity across London during Social Media Week, the combined Be2Awards and @ConstrucTALKs event on Wednesday 9 February was always going to be my highlight (I was the event organiser after all!). Despite some palpitations the week before when registrations for the event were still on the low side, …

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Jan 25 2011

Poor use of Twitter could damage your professional brand

Yesterday, I talked about construction industry use of social media to the Institute of Directors Built Environment Discussion Group’s monthly breakfast meeting in Maidstone, Kent.* As with other professional audiences I’ve spoken to recently, there was almost universal adoption of LinkedIn, more than half of those present had a Facebook profile, and just under half …

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Jan 25 2011

Did the Be2Awards bypass most AEC PR and marketing people?

About two weeks ago (see Announcing the Be2Awards 2011), I launched the website for what we believe are the world’s first social media awards for “The built environment” (ie: architecture, engineering, construction, facilities management, property, etc). Nominations began to trickle in, and as Friday’s deadline approached there was a final flood, and I have just …

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Jan 10 2011

Announcing the Be2Awards 2011

In the middle of 2008, four people started a Twitter conversation about how people in the architecture, engineering and construction (AEC) sectors might be able to use social media tools and techniques to plan, design, construct, operate and maintain a better, more sustainable built environment. The outcome of those early exchanges was the formation of …

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