Tag: LinkedIn

Let’s be positive on social media: issue guidelines not bans

According to a November Information Age story (linked in a recent e-newsletter), over half of UK organisations are restricting employee access to social media websites such as Facebook and YouTube due to the threat of litigation. Research among lawyers in the 2009 Litigation Trends survey conducted by US law firm Fulbright & Jaworski asked how …

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Social Media and Construction Marketing

I am doing the opening talk at a social media and construction marketing pre-conference training day in London on 3 February 2010, organised by Emap Networks, the events arm of the publisher of Construction News, Architects’ Journal and other publications, and run in collaboration with CIMCIG. The event will re-unite me with former Emap marketing …

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Will LinkedIn integration take the Twitter Blinkers off?

Today we learned that LinkedIn, probably the social networking site most widely used by professionals (for whom Facebook is just too, er, social), is going to integrate with Twitter so that users’ status updates could be shared between the two networks. Straw-polls and anecdotal feedback from recent seminars and conferences for UK construction professionals that …

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Schneider Electric builds climate change community

I have just been looking at the website of Schneider Electric, a Danish French manufacturer of electrical equipment, including building management systems and whole host of other products. It wasn’t the main corporate website, but a community website, ActiveBE.com. I have looked at a couple of businesses in the architectural, engineering and construction (AEC) industry …

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The future of the construction media

Last week, the Chartered Institute of Marketing Construction Interest Group (CIMCIG) and the journalist and PR association International Building Press (IBP) hosted a joint debate, chaired by Media Week‘s Steve Barrett, on ‘The future of the construction media‘ at the Building Centre in London. As a long-time PR member of IBP and a regular at …

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Avoiding the ‘Glass Box’

Following my CIMCIG talk earlier this month (post), I have exchanged a couple of emails with fellow AEC social media enthusiast, Oona Webster, who works for Leicestershire-based Geosynthetics. She made the following point (reproduced with her permission): ‘The Glass Box’ If social media has the potential to extend a business’s marketing force to include every …

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Resistance is futile!

The ripples from my talk at last week’s CIMCIG event have yet to stop. To date, the Ustream recording has had 76 views, the SlideShare deck has had 345 views, and I’ve had some interesting emails. In one missive, the writer wonders about the relevance of social media to us construction folk: One of my …

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Top 10 Web 2.0 adoption issues for AEC organisations

In a fascinating post yesterday, Ten top issues in adopting enterprise social computing, ZDNet’s Enterprise Web 2.0 blogger Dion Hinchcliffe has been reviewing some of the reasons why businesses have yet to fully embrace social media. This followed a recent report that showed a positive correlation between social media engagement and corporate financial performance, but …

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‘Extranet’ vendors getting social?

As some readers will know, I spent much of the past ten years working in the ‘extranet’ or ‘construction collaboration technologies’ market, and I maintain a continued interest in that sector (including a blog about it). Occasionally, that interest also crosses over into PR, marketing and social media – as it did when I looked …

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NLA stirs up PR hornets nest

As a PR professional and social media practitioner, I was flabbergasted by recent proposals by the Newspaper Licensing Agency (NLA) to charge PR consultancies if they send links to newspaper websites to their clients (see Patricio Robles’ blog post for good overview of debate). Over the past ten years or so, I have been very …

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