Tag: LinkedIn

Managing the UK-Germany social media divide

I have been pitching for the UK B2B PR account for a company based in Germany, and while my main contact is open-minded about the potential of social media it seems that view is not yet shared by many of her fellow Germans. The title of a ReadWriteWeb blog post – Social Media in Germany: …

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Blogs, Twitter, social networking: your new business tools

The latest issue of Construction Manager magazine, the journal of the Chartered Institute of Building, CIOB, has a feature by Stephen Cousins and Elaine Knutt on using social media in the UK construction industry. The feature is well worth reading as it is full of insights from some of the sector’s most well-known bloggers, Tweeters …

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Element14 – a B2B online community

Yesterday I travelled to Birmingham to be guest speaker at a meeting of the PR and marketing committee of a UK construction trade association. I talked about how social media can be employed in a wide variety of ways to supplement (and in some cases, replace) existing communication channels, opening up new ways of reaching …

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AEC marketing moving from print to online

In February I spoke at the CIMCIG conference (see post), and I highlighted a presentation given by Andrew Cassie of CIB Communications, talking about a CIB/CIMCIG survey of AEC marcoms professionals. I was looking forward to the full findings being made more public, and – following receipt of a CIB newsletter – I have just …

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Should AEC organisations build online communities?

As noted in a previous post, I have been reviewing my own experiences and thinking about why architecture, engineering and construction (AEC) organisations might want to build an online community. (And having written three previous posts each suggesting 13 things to think about before AEC organisations invest time and effort in blogging, Twitter, and Facebook, …

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Confessions of a corporate tweeter

The econsultancy blog has a great guest post, Confessions of a corporate tweeter, from Guy Stephens, Knowledge and Online Help Manager at Carphone Warehouse, and one of that company’s corporate tweeters. If you liked my Should every business Twitter? or Why I didn’t follow you on Twitter posts, this echoes many of my suggestions but …

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Should AEC businesses use Facebook?

Until the recent explosion of interest in Twitter, much of the popular interest in social media as a communication tool was focused on social networking sites such as Facebook (I was going to talk about other providers such as Bebo and MySpace too, but Facebook appears to be becoming increasingly dominant). 200+ million users Facebook …

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The internet as a lifeline for SMEs

Given that most of the businesses active in the architecture, engineering and construction (AEC) sectors are small or medium-sized enterprises (SMEs or SMBs), any research that looks at the impact of the recession upon SMEs’ use of the internet was going to attract my attention – particularly as it is something that I have written …

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Should every business have a blog?

I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should have a blog”. Thirteen things to think about I have some sympathy with his view …

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Life at HOK

International planning and design practice HOK has, as you might expect, an excellent corporate website (great if you like Flash-driven sites) but did you know that it also has a strong Web 2.0 presence? Life at HOK is a blog to which numerous HOK people contribute – judging from the side-bar, 30 people have submitted …

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