Tag: Mace

Nov 05 2010

Professional services firms and social media

A few weeks ago, at a Social Media summer event (on using Facebook for brand engagement) at the Chartered Institute of Public Relations, the differing levels of social media adoption in different market sectors was discussed. Initially, the debate focused on the differences – if any – between business-to-consumer (B2C) and business-to- business (B2B) approaches …

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Mar 02 2010

tCn – The Construction Network launches

Late last year I was contacted by Ryan Briggs, one of the co-founders of a new social network aimed at the construction industry. The Construction Network, or tCn, aims to become the sector’s most exclusive business networking platform and has some big name partners, most notably the Chartered Institute of Building (CIOB). Other construction associations …

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