Tag Archive: Market Research Society

Mar 03 2014

A survey rant

“We need to do some PR but we need something new to talk about – I know, let’s do a survey!” … “I have a dissertation to do – I know, I’ll do a survey!” In 1993 I was awarded a PhD following a long period of (self-funded) research, fieldwork, analysis and thesis-writing. The fieldwork …

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