Tag Archive: marketing

May 17 2017

PR can help construction modernise, not die

By combining construction-specific communication expertise, strong industry leadership, and a clear vision of the future, we can tackle structural issues in ‘the industry currently known as construction’ that perpetuate its poor image. This post was stimulated by two things – a discussion about construction-specific communication skills, and a conversation about the need for strong leadership …

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Feb 26 2016

Coordinated CIMCIG, CAPSIG and IBP

For a long time there has been some overlap, and a productive relationship, between two UK construction communication groups: CIMCIG, the construction interest group of the Chartered Institute of Marketing, and CAPSIG, the construction and property special interest group (which I chair) of the Chartered Institute of Public Relations. Members of one are often eligible …

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Nov 20 2015

The (sexist) “image of construction”

Rumblings of Twitter discontent quickly surfaced last night from the 10th Construction Computing Awards (hashtag: #Hammers2015) in London. I was at a different event (the IBP Journalism awards), but I had half an eye on what was happening across the city, and early signs of negativity were quickly apparent. Su Butcher has detailed the events. …

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Oct 06 2015

Time for TICKAC to change

The industry currently known as construction needs to do more than incremental tinkering with technology or scoping out skills. Big, joined-up thinking is required. Watching recent developments regarding UK construction skills shortages and “the image of construction“, I fear the sector’s typically conservative and incremental approaches will do little to bring about much-needed major change. …

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Jul 08 2015

Be authentic, not automated, on Twitter

A UK consulting engineering firm has a fatally flawed Twitter strategy: tweeting 246 times a day but engaging with hardly anyone. Regular twitter followers will know that I tweet prodigiously from some construction industry events. Yesterday was no exception. Between two other events, I tweeted from an education and skills event (Alison Watson’s #5050London; see …

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Jun 23 2015

#ProtectFOP or lose your marketing collateral

Proposed EU changes to national Freedom of Panorama (FoP) rights could have a profound potential impact on individuals and organisations taking photographs or videos of modern buildings and sharing them in any public media. I blogged about it yesterday, musing also on the extent to which architects and other design firms would be prepared to …

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Jun 22 2015

City-Insights: hyper-local story-telling

As a construction technology blogger, I sometimes encounter tools that have wider potential including use by communications professionals. City-Insights helps ‘tell stories about places’ via mobile devices, and could be used for a host of hyper-local internal and external communication purposes. At a recent COMIT* community day, I met Tim Gardom, the founder of City-Insights, a …

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Jan 14 2015

Mobile, PR and social media

As a member of the CIPR’s social media panel, I volunteered last year to coordinate production of a guide on “Mobile and public relations“. After persuading a few others to contribute, I wrote about half of the document, which was published on the CIPR website in November, and launched via a Tweetchat the following day. (I …

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Jan 08 2015

#MicroBizMattersDay, 9 January 2015

MicroBizMattersDay is promoting self-help among the self-employed and micro-SME owners, from marketing to construction and beyond. Last year, I mentioned National Freelancers Day, and I visited several small businesses in my south-east London locality participating in Small Business Saturday in December. Today, I have been reading about another initiative aimed at SMEs and sole traders: …

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Dec 18 2014

Moving the UK SoloPRs forward

A new CIPR skills guide for Solo PRs, an office party, a podcast, and some event ideas … It can be tempting to wind-down towards the year-end, but a year-end can also work as a deadline by which you aim to achieve something. One of the objectives set by the CIPR independent practitioners (CIPR-IPs) or …

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