International planning and design practice HOK has, as you might expect, an excellent corporate website (great if you like Flash-driven sites) but did you know that it also has a strong Web 2.0 presence? Life at HOK is a blog to which numerous HOK people contribute – judging from the side-bar, 30 people have submitted …
Tag: marketing
Mar 13 2009
Ten things to manage in a recession: 4 – executive costs
This is the fourth in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number four: “Cut executive costs” Ross argues that some businesses are over-blessed with expensive directors. He suggests …
Mar 09 2009
Climate change and social media competitions
Last week at Ecobuild, at the end of his BIM and social media presentation (see EE post), Birmingham-based architect Rob Annable wondered if it might be possible to use energy usage monitoring tools such as Pachube in combination with social media as a way of creating energy efficiency competitions between building occupiers. According to Earth2Tech …
Mar 02 2009
Ten things to manage in a recession: 1 – memberships
My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …
Feb 27 2009
Ten things to cut in the recession, before you cut your marketing, no. 6 – IT
As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …
Feb 26 2009
G4C (or Targeting early career professionals, pt 2)
Today, I headed into London to attend a Constructing Excellence BE (Building and Estates) Members forum (the morning was actually a joint event with the Construction Products Association‘s Network Club on the theme of Early involvement of the supply chain). I found myself sitting next to David Whysall of Turner & Townsend who has recently …
Feb 09 2009
CIMCIG
I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide to recession, and I will be speaking about “Online: The rise and rise“: Many are …
