Tag: marketing

Jan 14 2015

Mobile, PR and social media

Mobile & PR cover

As a member of the CIPR’s social media panel, I volunteered last year to coordinate production of a guide on “Mobile and public relations“. After persuading a few others to contribute, I wrote about half of the document, which was published on the CIPR website in November, and launched via a Tweetchat the following day. (I …

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Jan 08 2015

#MicroBizMattersDay, 9 January 2015

Microbizmattersday

MicroBizMattersDay is promoting self-help among the self-employed and micro-SME owners, from marketing to construction and beyond. Last year, I mentioned National Freelancers Day, and I visited several small businesses in my south-east London locality participating in Small Business Saturday in December. Today, I have been reading about another initiative aimed at SMEs and sole traders: …

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Dec 18 2014

Moving the UK SoloPRs forward

A new CIPR skills guide for Solo PRs, an office party, a podcast, and some event ideas … It can be tempting to wind-down towards the year-end, but a year-end can also work as a deadline by which you aim to achieve something. One of the objectives set by the CIPR independent practitioners (CIPR-IPs) or …

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Nov 28 2014

Helping the solo PRs

flexible working & PR

85% of the jobs lost in the recession were replaced by self-employed jobs, and the number of those working for themselves is expected to exceed those in the public sector by 2016. Small wonder the CIPR is looking seriously at the independent PR practitioner sector. At last week’s meeting of the Council of the Chartered …

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Nov 25 2014

It will take more than an app to improve the image of construction

Tim Fitch

“Leaders in construction who are either ignorant of or scornful of social media are failing the younger generation.” This is an updated and expanded version of a post – Could an app improve the image of construction? – which first appeared on my ExtranetEvolution.com blog last week. The recent Constructing Excellence 2014 national members convention attracted about …

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Sep 01 2014

Technopop offers AEC STEM learning opportunity

Technopop London is a new four-week, pop-up festival that will be bringing cutting-edge science, technology, design and innovation to schools, students and families in London this autumn. Run by a newly created social enterprise, Technopop Ltd, it aims to educate children about science, technology, engineering and maths (STEM), encourage and support the diversity agenda, and work with local community groups …

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Jul 29 2014

e-newsletter content: gated or freely shared?

Anchor Beam 1

As the internet and traditional media worlds have changed and intermingled, the conventional routes to market for B2B services and products has evolved. With many trade publications dwindling in size and/or frequency (or ceasing hard copy publication altogether), many businesses find it next to impossible to get pure editorial coverage and their opportunities to reach the …

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Jul 23 2014

Be2Awards on hold for 2014

The Be2Awards will not be held in 2014. As Be2camp co-founders, Martin Brown and I had a long discussion about the programme, and about our respective workloads (the Awards and accompanying Be2Talks take a significant amount of time, effort and some money to organise). From a purely practical point of view, we decided that we just didn’t …

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Mar 21 2014

Share what makes you different

For the second year running, I spoke yesterday at a Workplace Trends “social media for business” conference, hopefully helping people who work in construction and property-related businesses understand a bit more about B2B use of new media. Last year, I talked about Twitter; this year, I talked about ‘Blogging for business’. The business of blogging …

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Mar 03 2014

A survey rant

“We need to do some PR but we need something new to talk about – I know, let’s do a survey!” … “I have a dissertation to do – I know, I’ll do a survey!” In 1993 I was awarded a PhD following a long period of (self-funded) research, fieldwork, analysis and thesis-writing. The fieldwork …

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