Tag: marketing

Mar 21 2014

Share what makes you different

For the second year running, I spoke yesterday at a Workplace Trends “social media for business” conference, hopefully helping people who work in construction and property-related businesses understand a bit more about B2B use of new media. Last year, I talked about Twitter; this year, I talked about ‘Blogging for business’. The business of blogging …

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Mar 03 2014

A survey rant

“We need to do some PR but we need something new to talk about – I know, let’s do a survey!” … “I have a dissertation to do – I know, I’ll do a survey!” In 1993 I was awarded a PhD following a long period of (self-funded) research, fieldwork, analysis and thesis-writing. The fieldwork …

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Feb 17 2014

Capitalise on CAPSIG

As the new chair of CAPSIG, I want to build bridges (sic) with other groups interested in industry communication. Last Thursday, I was elected the new chair of the CIPR’s Construction and Property Special Interest Group at a short annual general meeting at London’s Building Centre The CAPSIG AGM preceded a debate on what industry …

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Oct 08 2013

A Wikipedian for 10 years (and 5 days)

Wikipedia-DYK

A small typographical error meant I missed marking the 10th anniversary of me becoming a Wikipedian last week. I had inadvertently written the date as 13 October, but it was actually on 3 October 2003 that I registered as Wikipedia user Paul W (thanks to fellow Londoner and Wikipedian Scott Martin for inviting me to …

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Aug 23 2013

Raising civil engineering awareness via Wikipedia

A Wikipedia ‘Editathon’ at the Insitution of Civil Engineers aimed to encourage use of Wikipedia to raise awareness of the art and science of civil engineering. Last month, I helped organise a Wikipedia Editathon at the Insitution of Civil Engineers in London. The event was the latest initiative of the ICE’s Information Systems Panel (of …

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Aug 22 2013

2013 BE2Awards – nominations open!

The 2013 Be2Awards and Be2Talks are on 25 September 2013. Tweet, blog, email – help spread the word. Nominate, vote – join in. Or sponsor! It’s that time of year again. In August last year, I wrote about the second running of the Be2awards: the world’s first awards for social media in the built environment (which …

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Aug 02 2013

I #LoveConstruction. You should too.

Love Construction

The Love Construction campaign has been gathering momentum since the 2 July launch of the UK Government’s latest construction strategy. Its origins lie in an editorial written by Construction News editor Rebecca Evans who argued that it was time for industry people to have their say in how the industry is perceived. The vision for 2025 painted …

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Jun 03 2013

From property viewing to post-occupancy reviewing

Banner Homes ipad

Why stop at creating apps to sell luxury homes, when all built assets could have an online owner’s manual and feedback loop? Working in technology for the construction and property sectors, I have long been interested in the use of mobile tools and applications (I’m off to the latest COMIT community day in Oxford on …

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Jun 03 2013

SpecifiedBy goes to public Beta

Since November 2012, I’ve been tracking the early development of construction product specification start-up SpecifiedBy, which CEO Darren Lester launched in private Beta mode at Ecobuild in March (in the meantime, he also launched a Twitter-based specification service, @SocialSpec). This week SpecifiedBy is being launched in public Beta mode. Edinburgh, UK-based SpecifiedBy aims to take …

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May 24 2013

Construction, CRM and social media

m-hance social business

‘Enterprise social networks’ and ‘enterprise collaboration’ are terms being increasingly associated with customer relationship management (CRM), and may change face of construction sales, marketing and customer service. On Tuesday, I attended a London seminar organised by m-hance concerning its Microsoft Dynamics-based CRM (customer relationship management) solutions and related tools. As a construction PR and marketing …

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