As Twitter usage has grown, people have tried to quantify how influential some tweeters are, and I have started to incorporate two of the more commonly used tools, Klout and PeerIndex, into my work. Klout’s strapline is “The standard for online influence“, while PeerIndex aims to help you “understand your social capital“. The exact workings of …
Tag Archive: Martin Brown
Mar 31 2011
Constructing Excellence Social Media Forum
It says something about the construction industry that, given options to focus on ethics or on social media, there was more take-up for a forum on social media, but at least it meant that we had a good turn-out for Constructing Excellence‘s first social media forum, held at Arup’s Fitzroy Street offices in London yesterday. …
Dec 09 2010
And the ‘Sustainability Now’ Best Social Media individual is … er me!
Well, that was a nice surprise! This afternoon I learned that I had won Best Social Media Individual in the Sustainability Now social media awards, and that Be2camp, which I co-founded, had won Best Social Media Community. First run in 2008 (post), Sustainability Now is a two-day virtual conference and exhibition organised by UBM, which also …
Oct 11 2010
Corporate social responsibility, facilities management, Web 2.0 … and bikes
When working as an in-house PR professional, I regularly used to commute to work in central London on my bike. Now I work for myself, this pleasure is denied me, but I often have to travel into town to visit clients’ offices for meetings or meet up with contacts at convenient locations like the Building …
Apr 22 2010
Overcoming fear of the social media unknown
I have done some social media surgeries for small businesses, helped consultancy clients, and talked to groups about social media for business-to-business (B2B) use – mainly in the architecture, engineering and construction (AEC) sector, but also last week to people in the facilities management world (Martin Brown and I led a fringe event at the …
Mar 09 2010
UK’s Daden showcases use of Second Life
On 25 February, Martin Brown and I talked to the Black Country Constructing Excellence Club about use of social media in the architecture, engineering and construction (AEC) industry. We both mentioned the virtual world of Second Life and, being in the West Midlands, it seemed natural to highlight the expertise of Birmingham-based Daden (whose efforts …
Feb 22 2010
Construction PR and marketing: leveraging web 2.0 tools
Late last year I was approached by one of the editors of Freepint‘s FUMSI magazine (Find, Use, Manage and Share Information) to write an article for its ‘Use’ section about how construction people are beginning to utilise Web 2.0 applications and approaches (Joanna Ptolomey told me she had trained and worked in the construction industry …
Jul 27 2009
‘Extranet’ vendors getting social?
As some readers will know, I spent much of the past ten years working in the ‘extranet’ or ‘construction collaboration technologies’ market, and I maintain a continued interest in that sector (including a blog about it). Occasionally, that interest also crosses over into PR, marketing and social media – as it did when I looked …
Mar 24 2009
Ada Lovelace Day: a salute to Pam Broviak
“Ada Lovelace Day, 24 March, is an international day of blogging to draw attention to women excelling in technology. Women’s contributions often go unacknowledged, their innovations seldom mentioned, their faces rarely recognised. We want you to tell the world about these unsung heroines. Whatever she does, whether she is a sysadmin or a tech entrepreneur, …
