Tag Archive: Media140

Oct 28 2009

Reflecting on RIBAforum09

For the second day running, I yesterday visited the London headquarters of the Royal Institute of British Architects for a social media event. While Monday’s Media140 event (see preceding posts) was thronged with social media-savvy marketing types, the audience at RIBAforum09 (see post) was, I think, altogether more conservative and cautious. The demographic complexion of …

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Oct 27 2009

Creative crowdsourcing – a technique for AEC clients?

Creative crowdsourcing was discussed at yesterday’s Media140, where it was defined as: a process that expands the creative resources of an agency by utilising the creative capacity of thousands of other individuals to respond to a problem or challenge. The speakers, Nic Ray of Quirk and Noam Buchalter, manager of the Peperami campaign at Unilever, …

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Oct 26 2009

Who’s your brand?

Do brands need an online personality? Does it have a single voice, or multiple voices? Can you mix the personal and the professional? Does the conversation need to be unique to a social media platform? These are some of the observations from this afternoon’s Media140 panel debate. “All brands have a personality“. (Kuss) “Social media …

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Oct 26 2009

Innocent crowdsourcing and real-time Tweets

Crowdsourcing example Speaking at today’s Media140 event, we learned that soft drinks company Innocent uses just one Twitter account (@innnocentdrinks) as it doesn’t want to manage disparate accounts. Digital communications manager Ted Hunt says he has only had to moderate a handful of comments to remove expletives as it has many younger readers. In his …

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Oct 26 2009

Dos and Don’ts in social media

Can a brand just start using social media? These are some of the points made in this morning’s panel debate at media140 at the RIBA in London. Listen first. (Nimeh) The idea of how people can interact commercially needs to carefully managed to avoid brands being seen as ‘creepy’. (Davis) Need to be honest in …

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Oct 26 2009

Avoiding event wifi *fail*

Media140 at the RIBA in London today features a host of consumer brands, well-known figures from the social media whirl and more than a few techie types. Facilities in the main auditorium for this event include some reserved seats down front for the live-bloggers where we have power and (initially had) wi-fi connectivity, and a …

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Oct 23 2009

Looking forward to Media140

I’m due to attend the latest Media140 conference in London on Monday (26 October), hoping to learn more about the rapidly changing world of customer engagement with social media, and being promised “warts and all” stories directly from brands like EasyJet and Innocent drinks. I think B2B PR and marketing people have learned a lot …

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