Tag Archive: NCE

Oct 20 2009

The future of the construction media

Last week, the Chartered Institute of Marketing Construction Interest Group (CIMCIG) and the journalist and PR association International Building Press (IBP) hosted a joint debate, chaired by Media Week‘s Steve Barrett, on ‘The future of the construction media‘ at the Building Centre in London. As a long-time PR member of IBP and a regular at …

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May 08 2009

Twitter for boring professionals?

In 1987, when I joined the Halcrow group of consulting engineers as a member of the then Hammersmith, London-based marketing and PR team, we were down the corridor from the Tunnels and Tunnelling department, and (in those pre-email days) used to get occasional wry internal memos with clippings from the Yellow Pages telephone directory reading …

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Mar 23 2009

Should every business Twitter?

I have been monitoring the use of micro-blogging tool Twitter as a B2B communication tool for the past year or so. Popular take-up has exploded – up 1689% says the BBC. While there has also been a corresponding increase in the number of sniffy comments about Twitter (“full of egocentric bores … useless fools … …

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