Tag: NCE

The future of the construction media

Last week, the Chartered Institute of Marketing Construction Interest Group (CIMCIG) and the journalist and PR association International Building Press (IBP) hosted a joint debate, chaired by Media Week‘s Steve Barrett, on ‘The future of the construction media‘ at the Building Centre in London. As a long-time PR member of IBP and a regular at …

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Twitter for boring professionals?

In 1987, when I joined the Halcrow group of consulting engineers as a member of the then Hammersmith, London-based marketing and PR team, we were down the corridor from the Tunnels and Tunnelling department, and (in those pre-email days) used to get occasional wry internal memos with clippings from the Yellow Pages telephone directory reading …

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Should every business Twitter?

I have been monitoring the use of micro-blogging tool Twitter as a B2B communication tool for the past year or so. Popular take-up has exploded – up 1689% says the BBC. While there has also been a corresponding increase in the number of sniffy comments about Twitter (“full of egocentric bores … useless fools … …

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