Tag Archive: Paul Morrell

May 17 2017

PR can help construction modernise, not die

By combining construction-specific communication expertise, strong industry leadership, and a clear vision of the future, we can tackle structural issues in ‘the industry currently known as construction’ that perpetuate its poor image. This post was stimulated by two things – a discussion about construction-specific communication skills, and a conversation about the need for strong leadership …

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Aug 28 2015

Peddling false perceptions

Cloak and dagger PR tactics should have no place in local planning application campaigns. ‘Astroturfing’ is unethical and brings PR into disrepute. After the UK’s Department of Work and Pensions’ fabricated case studies, a PR agency’s anti-perspirant case study involving its own staff (#sweatygate), and my own minor example of an industry leaders’ roundtable that …

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Jun 28 2010

Role for social media in promoting sustainability

Last Tuesday, I attended last Tuesday’s launch of CIMCIG’s report “The Commercial Value of Sustainability” (download, PDF) at the Building Centre in London. The first in a series of specially commissioned industry reports for construction marketers, this CIMCIG report looks at the opportunities sustainability represents for construction, and the opportunities low impact buildings represent, and …

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Dec 09 2009

Let’s do that Australian thing

The friendly response of the new UK chief construction adviser Paul Morrell to my recent posts generated a few comments, several encouraging him to embrace Web 2.0 to build a conversation with people in the rest of the industry. It seems there is an international trend towards adoption of such techniques. Reading the Daily Telegraph …

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Nov 30 2009

A public PS: Paul

Looking back at my open letter to Paul Morrell, I realised that it would probably need to be printed out and posted to him, or at the very least emailed, so perhaps we need a post-script…. A public PS: Paul I would be delighted to be proved wrong, but I suspect you probably don’t read …

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Nov 27 2009

Open letter to the new Chief Construction Adviser

First mooted in July 2008, the appointment of the UK government’s first Chief Construction Advisor was finally announced this week. Former Davis Langdon quantity surveyor Paul Morrell has taken up the three-days-a-week job at a critical time for the construction industry, and his new role has been extensively covered in the main construction weeklies. I …

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