Tag Archive: Peperami

Oct 27 2009

Creative crowdsourcing – a technique for AEC clients?

Creative crowdsourcing was discussed at yesterday’s Media140, where it was defined as: a process that expands the creative resources of an agency by utilising the creative capacity of thousands of other individuals to respond to a problem or challenge. The speakers, Nic Ray of Quirk and Noam Buchalter, manager of the Peperami campaign at Unilever, …

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