Tag: PR

Mar 26 2009

Ten things to manage in a recession: 5 – cut power

This is the fifth in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number five: “Cut power” Ross makes the fairly simple plea: turn stuff off. Faced with escalating electricity …

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Mar 23 2009

Should every business Twitter?

I have been monitoring the use of micro-blogging tool Twitter as a B2B communication tool for the past year or so. Popular take-up has exploded – up 1689% says the BBC. While there has also been a corresponding increase in the number of sniffy comments about Twitter (“full of egocentric bores … useless fools … …

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Mar 21 2009

Double gloom

I sometimes save up my professional magazines and read them at one sitting. As a construction PR specialist, I yesterday caught up with last week’s PR Week and Building magazine. Both weeklies used to be stuffed with recruitment advertising, but not any more (the number of jobs lost in architecture, engineering and other areas of …

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Mar 19 2009

Live from HOK – guest post

This is a guest post by John Gilmore (right), one of the HOK corporate communications team behind the Life at HOK blog that I wrote about recently. I asked John if he would like to explain more about how the site (and other HOK Web 2.0 activities) is managed and policed and what business benefits …

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Mar 18 2009

Should every business have a blog?

I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should have a blog”. Thirteen things to think about I have some sympathy with his view …

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Mar 17 2009

PR in a cold climate

As a PR and marketing professional working in the architecture, engineering, construction (AEC) and property sectors amid the doom and gloom of the current recession, the opportunity to network (cry into beer?) with fellow practitioners and journalists is too good to miss. I will be at the next meeting of the CIPR’s Construction and Property …

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Mar 16 2009

Life at HOK

International planning and design practice HOK has, as you might expect, an excellent corporate website (great if you like Flash-driven sites) but did you know that it also has a strong Web 2.0 presence? Life at HOK is a blog to which numerous HOK people contribute – judging from the side-bar, 30 people have submitted …

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Mar 12 2009

Be2camp North set for Liverpool

One of the most rewarding things I did in 2008 was to help organise Be2camp 2008, the UK’s – possibly the world’s – first ‘unconference’ focused on Web 2.0 and its applicability to the ‘built environment’ (commonly understood as architecture, engineering, construction (AEC) and property sectors). It was held in London’s Building Centre on 10 …

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Mar 09 2009

Climate change and social media competitions

Last week at Ecobuild, at the end of his BIM and social media presentation (see EE post), Birmingham-based architect Rob Annable wondered if it might be possible to use energy usage monitoring tools such as Pachube in combination with social media as a way of creating energy efficiency competitions between building occupiers. According to Earth2Tech …

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Mar 06 2009

Business cards and Twitter IDs

I have just walked round to my friendly neighbourhood printer (Trojan Press in Blackheath, London SE3) to collect my new batch of business cards. Proprietor Dave tells me that I am the first customer he’s had who has their Twitter ID on the card! I was a little surprised, as I have been including my …

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