Tag: PR

Mar 09 2009

Climate change and social media competitions

Last week at Ecobuild, at the end of his BIM and social media presentation (see EE post), Birmingham-based architect Rob Annable wondered if it might be possible to use energy usage monitoring tools such as Pachube in combination with social media as a way of creating energy efficiency competitions between building occupiers. According to Earth2Tech …

Continue reading »

Mar 06 2009

Business cards and Twitter IDs

I have just walked round to my friendly neighbourhood printer (Trojan Press in Blackheath, London SE3) to collect my new batch of business cards. Proprietor Dave tells me that I am the first customer he’s had who has their Twitter ID on the card! I was a little surprised, as I have been including my …

Continue reading »

Mar 02 2009

Ten things to manage in a recession: 1 – memberships

My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …

Continue reading »

Feb 27 2009

Ten things to cut in the recession, before you cut your marketing, no. 6 – IT

As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …

Continue reading »

Feb 26 2009

G4C (or Targeting early career professionals, pt 2)

Today, I headed into London to attend a Constructing Excellence BE (Building and Estates) Members forum (the morning was actually a joint event with the Construction Products Association‘s Network Club on the theme of Early involvement of the supply chain). I found myself sitting next to David Whysall of Turner & Townsend who has recently …

Continue reading »

Feb 11 2009

Mission-crittall

  No, the title’s not a typo – it reflects an interesting part of my presentation at today’s CIMCIG conference at the Building Centre in London. As outlined on Monday, I was down to talk about the rise of online communications as part of the marketing mix, particularly during a construction recession. Last week I …

Continue reading »

Feb 09 2009

CIMCIG

I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide to recession, and I will be speaking about “Online: The rise and rise“: Many are …

Continue reading »

Feb 06 2009

PR and web 2.0 ‘ghosts’

Having worked in construction industry PR for over 20 years, I have seen the technology involved in managing communications between organisations and their ‘publics’ evolve quite dramatically (echoing technological changes  in the wider construction industry, of course). From paper to electronic (web 1.0) For example, when I joined the marketing team at Halcrow in the …

Continue reading »

Load more