Tag Archive: PRCA

Aug 28 2015

Peddling false perceptions

Cloak and dagger PR tactics should have no place in local planning application campaigns. ‘Astroturfing’ is unethical and brings PR into disrepute. After the UK’s Department of Work and Pensions’ fabricated case studies, a PR agency’s anti-perspirant case study involving its own staff (#sweatygate), and my own minor example of an industry leaders’ roundtable that …

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Jul 16 2015

Rallying independent PRs

It’s about eleven months since a CIPR independent practitioner roundtable galvanised me into action on behalf of solo, or isolated, UK PR practitioners. Since then we’ve updated the CIPR’s freelance guide, done a podcast, started a CIPR Independent Practitioners group on Linkedin, surveyed the state of solo PR, and held a very lively tweetchat. These …

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Jun 21 2015

PR use of public images under FOP threat

Photographs including modern buildings and other creative works may fall foul of new European Parliament copyright proposals. New constraints on ‘freedom of panoroma’ may stop PR businesses using photos and videos taken in public places for professional purposes, including reuse on social media. Do you take photographs on your foreign holidays? Perhaps share some of …

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Jan 08 2015

#MicroBizMattersDay, 9 January 2015

MicroBizMattersDay is promoting self-help among the self-employed and micro-SME owners, from marketing to construction and beyond. Last year, I mentioned National Freelancers Day, and I visited several small businesses in my south-east London locality participating in Small Business Saturday in December. Today, I have been reading about another initiative aimed at SMEs and sole traders: …

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Dec 18 2014

Merry Christmas from the PRCA (not)

Earlier this year, I joined the Public Relations Consultants Association (PRCA). For many years, this had been irrelevant to me – I worked mainly in-house and only when it sniffed a financial opportunity did it eventually (in about 2009, I think) open its doors to corporate communications teams. When I went freelance for the second time, I …

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Nov 28 2014

Helping the solo PRs

85% of the jobs lost in the recession were replaced by self-employed jobs, and the number of those working for themselves is expected to exceed those in the public sector by 2016. Small wonder the CIPR is looking seriously at the independent PR practitioner sector. At last week’s meeting of the Council of the Chartered …

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Dec 19 2013

#SoloPR and UK PR freelances

After following a couple of US-based PR professionals on Twitter, I noticed them contributing to a tweetchat hashtagged #SoloPR (these take place on Wednesday lunchtimes in the US eastern seaboard, so early evening in the UK). As the tag suggests, it is a tweetchat run for sole practitioners in public relations (there is also a …

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Nov 12 2012

Too many people who do PR still do not understand Wikipedia

Another “Wikipedia edited by PRs” scandal… this time affecting PR folk at RLM Finsbury (a subsidiary of WPP plc).* Today’s Times newspaper reports that Finsbury staff were anonymously editing the English Wikipedia article about billionaire Russian oligarch (and Arsenal FC shareholder) Alisher Usmanov, breaking Wikipedia’s conflict of interest policy (the same story is also reported …

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Jun 27 2012

CIPR publishes Wikipedia Best Practice Guidance

As mentioned last week, the new CIPR Wikipedia Best Practice Guidance for Public Relations Professionals (version 1) has been published today (see CIPR announcement). The guidance (to which I have made some minor contributions, and which was jointly developed with input from Wikipedians) has also been endorsed by the UK’s Public Relations Consultants Association, the …

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