Tag Archive: professional services

Jan 25 2011

Poor use of Twitter could damage your professional brand

Yesterday, I talked about construction industry use of social media to the Institute of Directors Built Environment Discussion Group’s monthly breakfast meeting in Maidstone, Kent.* As with other professional audiences I’ve spoken to recently, there was almost universal adoption of LinkedIn, more than half of those present had a Facebook profile, and just under half …

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Nov 05 2010

Professional services firms and social media

A few weeks ago, at a Social Media summer event (on using Facebook for brand engagement) at the Chartered Institute of Public Relations, the differing levels of social media adoption in different market sectors was discussed. Initially, the debate focused on the differences – if any – between business-to-consumer (B2C) and business-to- business (B2B) approaches …

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