Tag: recession

Apr 15 2009

The internet as a lifeline for SMEs

Given that most of the businesses active in the architecture, engineering and construction (AEC) sectors are small or medium-sized enterprises (SMEs or SMBs), any research that looks at the impact of the recession upon SMEs’ use of the internet was going to attract my attention – particularly as it is something that I have written …

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Apr 02 2009

Talking PR, Web 2.0 and construction in Liverpool

I will be talking about PR, marketing, web 2.0 and how these can be combined to help construction industry organisations better weather the recession at Be2camp North at FACT in Liverpool on 15 May 2009. No surprise in me doing this, of course – I was one of the co-founders of Be2camp last year – …

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Mar 30 2009

Making better use of office space

Last week, in Ten things to manage in a recession: 5 – cut power, I very briefly talked (point 5) about the energy-saving potential of enabling people to work from home. It needs to be emphasised that this should not be about cost-cutting, but about achieving a more efficient combination of ICT, buildings and human resources. …

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Mar 21 2009

Double gloom

I sometimes save up my professional magazines and read them at one sitting. As a construction PR specialist, I yesterday caught up with last week’s PR Week and Building magazine. Both weeklies used to be stuffed with recruitment advertising, but not any more (the number of jobs lost in architecture, engineering and other areas of …

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Mar 17 2009

PR in a cold climate

As a PR and marketing professional working in the architecture, engineering, construction (AEC) and property sectors amid the doom and gloom of the current recession, the opportunity to network (cry into beer?) with fellow practitioners and journalists is too good to miss. I will be at the next meeting of the CIPR’s Construction and Property …

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Feb 27 2009

Ten things to cut in the recession, before you cut your marketing, no. 6 – IT

As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …

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Feb 09 2009

CIMCIG

I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide to recession, and I will be speaking about “Online: The rise and rise“: Many are …

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