Oct 26 2009

Dos and Don’ts in social media

Can a brand just start using social media? These are some of the points made in this morning’s panel debate at media140 at the RIBA in London. Listen first. (Nimeh) The idea of how people can interact commercially needs to carefully managed to avoid brands being seen as ‘creepy’. (Davis) Need to be honest in …

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Oct 26 2009

Avoiding event wifi *fail*

Media140 at the RIBA in London today features a host of consumer brands, well-known figures from the social media whirl and more than a few techie types. Facilities in the main auditorium for this event include some reserved seats down front for the live-bloggers where we have power and (initially had) wi-fi connectivity, and a …

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Oct 23 2009

Looking forward to Media140

I’m due to attend the latest Media140 conference in London on Monday (26 October), hoping to learn more about the rapidly changing world of customer engagement with social media, and being promised “warts and all” stories directly from brands like EasyJet and Innocent drinks. I think B2B PR and marketing people have learned a lot …

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Oct 21 2009

RIBA promoting Web 2.0 to architects

In one of my blog posts yesterday (How events help build online communities), I mentioned that Be2camp would be collaborating with other AEC organisations to bring a Web 2.0 dimension to their events, and the first will be happening next Tuesday. The Royal Institution of British Architects is holding its annual Stakeholders’ Forum on the …

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Apr 23 2009

A welcome wiki

I have been a long-time enthusiast for Wiki technology. I started editing Wikipedia in 2003 and have completed literally thousands of edits over the years since then. I have also started internal wiki projects and contributed to shared wikis run by various professional groups (eg: the RIBA’s own Ribapedia). I was therefore delighted to read …

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Mar 02 2009

Ten things to manage in a recession: 1 – memberships

My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …

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Feb 03 2009

Let’s make construction more ‘social’

[This is a re-post of a blog article I wrote for Building Sustainable Design, which launched this week – also reproduced on ExtranetEvolution.com.] I have spent more than half my career in the architecture, engineering and construction (AEC) and property industry looking at issues relating to collaboration, and since 2000 have been focused on how …

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