Tag: Ross Sturley

May 18 2012

What’s next? New digital communications for construction marketing

On Wednesday afternoon, I spoke at the latest half-day conference organised by Ross Sturley and his energetic team from the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG). The event, at the Building Centre in London, was focused on digital communications for construction marketing, and I had the final presentation, looking into the future. Filling such a …

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Jan 25 2011

Did the Be2Awards bypass most AEC PR and marketing people?

About two weeks ago (see Announcing the Be2Awards 2011), I launched the website for what we believe are the world’s first social media awards for “The built environment” (ie: architecture, engineering, construction, facilities management, property, etc). Nominations began to trickle in, and as Friday’s deadline approached there was a final flood, and I have just …

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Nov 26 2010

Social media firmly on the construction marketing radar

Just seven days before yesterday’s CIMCIG conference on Strategy & Tactics of Digital Communication, I got a tweet from Ross Sturley asking if I could step in to replace Su Butcher who had had to withdraw on doctor’s orders (which was a shame as Su always puts in a lot of time to create and deliver some great …

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Sep 27 2010

Tweeter twacked by Twansit!

The inaugural communicators bike ride or Comms Club Run (see previous post) took place on Friday on the wettest day (so far) in September 2010. With other riders put off by the gloomy weather forecast, Liam Fitzpatrick and I stuck to Plan A, met up at Watford Junction station at 10am, pointed our road bikes …

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Feb 03 2010

How Web 2.0 saved my events

SMAECtweets

It was a clear, cold Sunday morning in north-west Kent and I was in a group of club cyclists avoiding the black ice and pot-holes as we pedalled up the hill out of Eynsford. I glanced back to check on the whereabouts of a club-mate and inadvertently let my front wheel catch the rear wheel …

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Dec 15 2009

Social Media and Construction Marketing

I am doing the opening talk at a social media and construction marketing pre-conference training day in London on 3 February 2010, organised by Emap Networks, the events arm of the publisher of Construction News, Architects’ Journal and other publications, and run in collaboration with CIMCIG. The event will re-unite me with former Emap marketing …

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Jun 18 2009

Ten things to manage in a recession: 8 – (e)mail

This is the eighth in a series inspired by my friend Ross Sturley’s Ten Things to Cut in a Recession Before You Cut Your Marketing (presented in recent Construction News marketing e-newsletters and on his Chart Lane website). Number eight: “Cut mail” In Going postal, Ross turns his attention on the monetary and environmental waste …

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Jun 01 2009

Ten things to manage in a recession: 7 – corporate entertainment

This is the seventh in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (as presented in recent Construction News marketing e-newsletters and in his Chart Lane website). Number seven: “Cut corporate entertainment” The latest target for Ross’s cost-cutting zeal is ‘golf days’ (see …

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Apr 20 2009

Confessions of a corporate tweeter

The econsultancy blog has a great guest post, Confessions of a corporate tweeter, from Guy Stephens, Knowledge and Online Help Manager at Carphone Warehouse, and one of that company’s corporate tweeters. If you liked my Should every business Twitter? or Why I didn’t follow you on Twitter posts, this echoes many of my suggestions but …

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Apr 02 2009

Talking PR, Web 2.0 and construction in Liverpool

I will be talking about PR, marketing, web 2.0 and how these can be combined to help construction industry organisations better weather the recession at Be2camp North at FACT in Liverpool on 15 May 2009. No surprise in me doing this, of course – I was one of the co-founders of Be2camp last year – …

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